PURPOSE: To produce a towel cloth having stiffness and springiness as well as soft and voluminous feeling.

CONSTITUTION: This towel cloth contains a twisted two-ply yarn composed of 100% cotton fiber as the pile yarn. The two-ply yarn has a twist coefficient of 2.0-3.5 and is produced by doubling a large denier yarn having a twist coefficient of 3.0-4.0 and a small denier yarn having a twist coefficient of 3.0-4.0 and twisting the doubled yarn in the direction opposite to the twisting direction of the single yarn. The amount of the small denier yarn is 50-15 pts.wt. based on 100 pts.wt. of the large denier yarn.