To provide a toy holder which is constantly usable irrespective of the diameter of a toy or an object to be supported by providing a hook member which is provided on one end of a belt and capable of being slidably hooked by the belt to form a first loop.

A hook 20 is of claw shape, and forms a first loop 4 by being latched by a belt 1, and inserting in and passing through the belt 1 inside the claw. The diameter of the first loop 4 can be increased/decreased by latching and sliding the hook 20 by the belt 1 in a hooked condition to the belt 1. One end side of the belt 1 is wound once around a contracted part such as a neck part of a toy or a stuffed small animal, the hook 20 is latched to the belt 1 to form the first loop 4 around the stuffed toy, and the stuffed toy is tightened while sliding the hook 20 around the belt 1 to obtain the held condition of the toy on one end side of the belt 1.