To provide a traffic controller capable of efficiently and safely realizing traffic control by visually grasping and facilitating the operation condition of a shutoff means shutting off a traffic road and provide the automatic accounting device of the traffic means capable of surely and efficiently performing accounting processing and the traffic control by using the traffic controller.

A plurality of luminous elements 530 are arranged and formed on a rod-like shutoff member 51 for rotatably supporting one end on a base part 52 at prescribed intervals along the longitudinal direction. The luminous elements 530 are lightened one by one from the side of the base part 52 in the direction of an arrow B in response to the rotary angle of the direction of an arrow A of the shutoff member 51.