To facilitate transfer without necessity of complicated manual operation and without necessity of using a large quantity of water in principle without necessity of heating at all.

To transfer a transfer material carried with a transparent film of colored or deposited thermoplastic resin to an opponent material to a base sheet having releasability, the transfer material or opponent material or both are previously coated with adhesive, the transfer material and the opponent material are pressurized while the adhesive remains moistened, and the base sheet is released after the adhesive is dried or cured.