To provide a variable speed control device for a continuously variable transmission, capable of making more accurate determination by not judging driver's acceleration intention from only the accelerator opening.

A variable speed control device for a continuously variable transmission is provided with at least a target transmission gear ratio equivalent value operation means for performing an operation of a target transmission gear ratio equivalent value of a continuously variable transmission, according to an accelerator opening and with a transmission gear control means for controlling the transmission gear ratio of the continuously variable transmission, to obtain the target transmission gear ratio equivalent value. An accelerator is provided with a reaction force impartation means for imparting enhancing reaction force, according to increase in the accelerator opening to driver's accelerator stepping force in a high acceleration opening range.