To freely select whether or not either of improved fuel consumption and restrained noises and vibrations is prioritized.

A hybrid vehicle 20 sets the maximum permissible charged power Pcmax by using vehicle speed V and the maximum permissible charged power setting map at an ECO mode which is a second relational tendency permitting the charge of a battery 50 compared with the maximum permissible charged power at a normal mode when an ECO switch 88 is turned on (a step S130); and charges the battery 50 with practical charging and discharging demand power Pb* as required charged power established on the basis of the condition of the battery 50 in a range of the maximum permissible charged power Pcmax at the step S140, and controls an engine 22 and electric motors MG1 and MG2 so that the required torque Tr* required for travelling can be obtained (steps S150 to S280).