To provide a vehicle warning apparatus capable of notifying a person existing outside a driver's own vehicle on the side of the own vehicle whether the driver of the vehicle to be turned right or left recognizes the person or not.

The vehicle warning apparatus 100 for warning a person existing outside the driver's own vehicle on the side of the own vehicle that the vehicle will be turned right or left includes: a vehicle information acquisition means 25 for acquiring vehicle information corresponding to a traveling state of the vehicle; a right/left turn prediction means 26 for predicting the possibility of right or left turn of the own vehicle from the vehicle information; a photographing means 21 for photographing a driver's face image; a visibility estimation means 23 for estimating whether the driver sufficiently views a right or left side direction or not on the basis of a face orientation angle obtained by image-processing a face image; and a warning means 24, which when estimating that the driver does not sufficiently view, warns a person existing outside the vehicle on the side of the vehicle of the right or left turn of the vehicle.