To provide a vehicle wheel capable of reducing rolling friction by raising a tire temperature by a simple structure.

The whole outer peripheral surface 11d of a rim 11 is formed with an undercoat layer 13 of a clear coating of 5-40 m in thickness. Furthermore, a bead sheet 11a and a rim flange 11b to which a bead 21a of a tire 20 adheres (adhesion parts) are masked, for example, over the whole periphery in width of 1 mm. The whole outer peripheral surface except the masked part is applied with heat shielding and the insulating coating of 500 m in thickness thereon to form a heat shielding/insulating layer 14. Masking is removed, and the masking removed part is applied with a clear coating of 500 m in thickness, and thereby a conductive layer 15 is flush with the heat shielding/insulating layer 14.