To provide a vehicular intelligent brake assist system capable of reliably reducing the degree of damage to one's own vehicle and a forward obstacle by positively bringing a collision system close to a full-wrap state when a brake assist is operated.

In the vehicular intelligent brake assist system having an intelligent brake assist means for performing deceleration by automatically applying a brake when it is determined that a collision with a forward obstacle cannot be avoided even by the operation of a driver, an offset amount detection means (S1) for detecting an offset amount Loff which is the axial deviation in the vehicle width direction between the center axis Lc' of the forward obstacle and the center axis Lc of the one's own vehicle is provided. The intelligent brake assist means (Fig. 2) is a means for adjusting the distribution of braking forces of right and left wheels of the one's own vehicle so as to reduce the offset amount Loff between the one's own vehicle and the forward obstacle when the brake assist is operated.