To provide a vehicular steering characteristic control device adequately (in just proportion) controlling the vehicular behavior on the steering characteristic according to the turning kind and the condition of the road surface.

The control completion condition when the vehicular steering characteristic is controlled to the neutral steering side by the control of a braking mechanism if the steering characteristic is over-steering or under-steering above the standard is set according to the estimated μ condition of the road surface and the turning kind of the vehicle (the stationary turn or the non-stationary turn). In the stationary rotation, the condition is established so that the stability of the vehicular behavior is sufficiently restored in the traveling on a low μ road, the condition is established so that the stability of the vehicular behavior is restored to some extent so as to rapidly complete the control in the traveling on a high μ road, or the condition in a non-stationary rotation is established so that the stability of the vehicular behavior is higher than that in the stationary rotation while traveling on a high μ road, but not higher than that in the stationary rotation while traveling on a low μ road.