To provide a tire rim suppressing the lateral displacement amount of a tire when turning, improving steering stability when turning, and having a good shock absorbing property and good riding comfort when traveling straight.

In the vehicular wheel rim 1 attached to a vehicle, the height h2 of an inner flange 4i positioned on the inside of a vehicle when attached to the vehicle is larger than the height h1 of an outer flange 4o positioned on the outside of the vehicle. A difference h2-h1 between the height h2 of the inner flange 4i positioned on the inside of the vehicle when attached to the vehicle and the height h1 of the outer flange 4o positioned on the outside of the vehicle is set 4 to 25 mm.