To provide a welding wire guiding member capable of reducing production cost with a simple constitution, and further capable of securely suppressing the feed resistance of a welding wire even if a tube-shaped member is bent.

A welding wire guiding member 1 capable of guiding a welding wire W from a wire storage vessel A to welding equipment B is provided. The welding wire guiding member 1 includes: a tube-shaped member 2 extensively installed between the wire storage vessel A and the welding equipment B and bendable in an optional direction; a case member 3 stored in the tube-shaped member 2, and in which an insertion hole 3a capable of inserting the welding wire W is formed; and a guiding member 4 composed of a spherical member arranged in the case member 3 freely rotatably while facing on the insertion hole 3a in a part, and capable of guiding the welding wire W inserted into the insertion hole 3a in a contact state.