To provide a wiping-fashion embossing printing manufacturing method, which has simple facilities and is excellent in chemical resistance and weatherability.

A product 1 is rotated in the direction indicated with an arrow under the state being compressed between an embossing roll 2 and a press roll 3. A heat transfer sheet 4 is inserted between the product 1 and the embossing roll 2 so as to be transferred to the product 1 with the embossing roll, which is heated with a hot air generator 5. A doctor 9 scrapes off excess topcoating 8. The product passed an embossing process is compressed between a gravure coater 6 and a press roll 7 so as to be printed with a topcoat 8.