To utilize an inexpensive and small permanent magnet without using an expensive large-diameter electromagnet as an auxiliary means, in a work- attracting device for feeding a material to a press brake 1 for example, and to make a situation manageable in which an attracting margin of a work W is so small that a vacuum pad alone is not capable of copeing.

The device is provided with a plural vacuum pads 4 and a permanent magnets 5 are each arranged in lines, and also with an air cylinder 9 for moving each permanent magnet 5 vertically and a bumping stopper 6 having a passline W0 height of work.