ADVERTISEMENT EFFECT ANALYSIS METHOD AND DEVICE

WIPO Patent Application WO/2019/062388

A1

Disclosed are an advertisement effect analysis method and device. A set of images to be identified is obtained by means of disassembling, in a frame-wise manner, a video to be identified, the set of images to be identified is identified based on a predetermined preset model, and elements related to a target advertisement material are determined and marked; valid data when each annotated element is displayed in the video to be identified is then calculated so as to obtain a corresponding calculation result; and the calculation results are summarized and counted so as to obtain analysis results regarding advertisement effects. In the present invention, by means of identifying an element, related to a target advertisement material, in a video to be identified, calculating valid data when it is determined that the element is displayed in the video to be identified, making statistics and carrying out analysis based on the valid data, an analysis result reflecting an advertisement effect is obtained, and the aim of performing quantitative evaluation and analysis on advertisement effects in existing video streaming media is realized. Furthermore, an enterprise can learn about the advertisement effects which can be brought about when its enterprise brand is displayed in a video.

WANG TIANYI (CN)
DAI WEI (CN)

PCT/CN2018/101634

April 04, 2019

August 22, 2018

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BEIJING GRIDSUM TECHNOLOGY CO (CN)

G06Q30/02

CN103518213A	2014-01-15
CN104077577A	2014-10-01
CN106296292A	2017-01-04

UNITALEN ATTORNEYS AT LAW (CN)

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