ADVERTISEMENT MATERIAL ALLOCATION SYSTEM, ADVERTISEMENT MATERIAL ALLOCATION DEVICE, AND PROGRAM

WIPO Patent Application WO/2021/157474

A1

The purpose of the present disclosure is to propose an efficient advertisement allocation to a specific target. The advertisement material allocation system according to an aspect of the present disclosure is characterized by having an acquisition unit that acquires achieved target rating point (TRP) of each advertisement space and restriction information on allocation related to each advertisement space, and a control unit that determines, on the basis of the achieved TRP and the restriction information, an advertisement material for a specific target which is allocated to each advertisement space.

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KISHIMOTO WATARU (JP)
ARAKAWA DAI (JP)
AKINO RINA (JP)
OAKS SEI-ICHI (JP)
KOBAYASHI RISA (JP)
CHOSA SHINJI (JP)

PCT/JP2021/003211

August 12, 2021

January 29, 2021

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DENTSU INC (JP)

G06Q30/02

JP2003178230A	2003-06-27
JP2018055276A	2018-04-05
JP2012234120A	2012-11-29
JP2000124867A	2000-04-28
JP2020019533A	2020-02-06

ONISHI, HIROSHI: "Mathematical approach to the allocation of TV commercials", COMMUNICATIONS OF THE OPERATIONS RESEARCH SOCIETY OF JAPAN, vol. 50, no. 3, 1 March 2005 (2005-03-01), JP , pages 151 - 158, XP009538939, ISSN: 0030-3674
See also references of EP 4102436A4

AOKI, Hiroyoshi et al. (JP)

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