Title:
ADVERTISING COMPLIANCE MONITORING SYSTEM
Document Type and Number:
WIPO Patent Application WO2003046686
Kind Code:
A3
Abstract:
An advertising compliance monitoring system is provided that includes a tag (10) affixed to a sign (46) or marketing material or shopper ID card, the tag communicating with a reader (12) on a periodic basis. The tag includes a memory for storing tag data, a transmitter (36) and a receiver (34). The tag uses sleep modes to conserve power. The tag transmits tag data to a reader (12) in response to an interrogation request, or automatically on a periodic basis. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper, status data (e.g., delivered, displayed), and time and date information. This data is processed by a central server (16) to determine compliance with and/or to a particular advertising program.
Inventors:
OVERHULTZ GARY L
MEAD ROBERT W
MEAD ROBERT W
Application Number:
PCT/US2002/037119
Publication Date:
October 16, 2003
Filing Date:
November 20, 2002
Export Citation:
Assignee:
GOLIATH LLC (US)
International Classes:
G06Q10/02; G06Q20/20; G06Q30/02; G06Q50/00; (IPC1-7): G09G3/36; G09G3/18; G06F17/60; G06K15/00; G07B15/02
Foreign References:
| US6253190B1 | 2001-06-26 | |||
| US6269342B1 | 2001-07-31 | |||
| US5235326A | 1993-08-10 | |||
| US6078888A | 2000-06-20 |
Other References:
See also references of EP 1456832A4
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