Title:
APPARATUS, METHOD, AND ADVERTISING SERVER FOR PROVIDING MOBILE ADVERTISING THROUGH MOBILE BROADCASTING NETWORK
Document Type and Number:
WIPO Patent Application WO/2010/123207
Kind Code:
A3
Abstract:
Disclosed is a method for providing a mobile advertising service using a mobile broadcasting network. The method includes the steps of: creating and providing, by a BCAST server, a service guide to which advertisement information is applied to a BCAST client when a MobAd server (Ad Server) provides the advertisement information to the BCAST Server which handles a broadcast service; and requesting, by an advertising engine (Ad engine), the BCAST client to provide a desired advertisement when the Ad server notifies the Ad engine of an object advertisement, and receiving the requested advertisement from the BCAST client.
Inventors:
CHOI SEOK-HOON (KR)
LEE JONG-HYO (KR)
HWANG SUNG-OH (KR)
LEE JONG-HYO (KR)
HWANG SUNG-OH (KR)
Application Number:
PCT/KR2010/001943
Publication Date:
December 16, 2010
Filing Date:
March 30, 2010
Export Citation:
Assignee:
SAMSUNG ELECTRONICS CO LTD (KR)
CHOI SEOK-HOON (KR)
LEE JONG-HYO (KR)
HWANG SUNG-OH (KR)
CHOI SEOK-HOON (KR)
LEE JONG-HYO (KR)
HWANG SUNG-OH (KR)
International Classes:
G06Q30/00
Foreign References:
| KR20060103621A | 2006-10-04 | |||
| KR20080048644A | 2008-06-03 | |||
| KR20070045372A | 2007-05-02 | |||
| KR20060095049A | 2006-08-30 |
Attorney, Agent or Firm:
LEE, Keon-Joo (Myongryun-dong 4-gaChongro-gu, Seoul 110-524, KR)
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