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Patent Searching and Data


Title:
AUTOMATED LOCAL ADVERTISING INTERFACE
Document Type and Number:
WIPO Patent Application WO/2012/050915
Kind Code:
A3
Abstract:
Systems, methods, and computer program products for automating local content are described. In some implementations, an ad manager and a business table can be provided by a backend system. The business table can store, for example, user information, user account information including billing information, campaign related information and advertisement data associated with one or more local business advertisers as well as geo-targeting information. Based on the information stored in the business table, the ad manager can tailor a specific online advertising campaign on behalf of a local business advertiser. Where new or updated information is found, the ad manager can initiate campaign management updates to one or more business ad listings associated with the local business advertiser.

Inventors:
MEHTA, Bhavesh R. (7569 Bollinger Road, Cupertino, California, 95014, US)
MCEVOY, Kiley (578 Guerrero Street, Apt. 4San Francisco, California, 94110, US)
WANG, Xuefu (1390 Garthwick Dr, Los Altos, California, 94024, US)
JALAN, Abhinav (655 South Fair Oaks Avenue, Apt. B101Sunnyvale, California, 94086, US)
JAIN, Ankur (1600 Amphitheatre Parkway GWC 1, Mountain View, California, 94043, US)
TANG, Xinyu (10932 Sweet Oak Street, Cupertino, California, 95014, US)
MINOGUE, David (10225 Anthony Place, Cupertino, California, 95014, US)
Application Number:
US2011/053750
Publication Date:
July 19, 2012
Filing Date:
September 28, 2011
Export Citation:
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Assignee:
GOOGLE INC. (1600 Amphitheatre Parkway, Mountain View, California, 94303, US)
MEHTA, Bhavesh R. (7569 Bollinger Road, Cupertino, California, 95014, US)
MCEVOY, Kiley (578 Guerrero Street, Apt. 4San Francisco, California, 94110, US)
WANG, Xuefu (1390 Garthwick Dr, Los Altos, California, 94024, US)
JALAN, Abhinav (655 South Fair Oaks Avenue, Apt. B101Sunnyvale, California, 94086, US)
JAIN, Ankur (1600 Amphitheatre Parkway GWC 1, Mountain View, California, 94043, US)
TANG, Xinyu (10932 Sweet Oak Street, Cupertino, California, 95014, US)
MINOGUE, David (10225 Anthony Place, Cupertino, California, 95014, US)
International Classes:
G06Q30/00
Foreign References:
US20070168255A12007-07-19
US7778874B12010-08-17
US20100076849A12010-03-25
KR20040059115A2004-07-05
Attorney, Agent or Firm:
CHAN, Alex et al. (Fish & Richardson P.C, P.O. Box 10223300 RBC Plaz, Minneapolis Minnesota, 55440-1022, US)
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