Title:
AUTOMATICALLY ASSOCIATING RELEVANT ADVERTISING WITH VIDEO CONTENT
Document Type and Number:
WIPO Patent Application WO/2008/063432
Kind Code:
A3
Abstract:
A method and system are provided for automatically selecting advertisements for placement in media content segments such as video segments. The method utilizes a classification engine to analyze values of a feature set extracted from the video segment, and to select one or more categories of advertisements to place in the segment. The classification engine is trainable using training data such as historical video segments in which advertisements were placed manually, and using performance data measuring the effectiveness of past advertisement placement in particular segments.
Inventors:
STERN BENJAMIN J (US)
GILBERT MAZIN (US)
GUPTA NARENDRA (US)
GILBERT MAZIN (US)
GUPTA NARENDRA (US)
Application Number:
PCT/US2007/023602
Publication Date:
June 27, 2013
Filing Date:
November 09, 2007
Export Citation:
Assignee:
AT & T CORP (US)
International Classes:
H04N21/25
Foreign References:
| US20040073919A1 | 2004-04-15 | |||
| US6698020B1 | 2004-02-24 | |||
| US7080392B1 | 2006-07-18 | |||
| US5446919A | 1995-08-29 |
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