Title:
BIG DATA-BASED TRADEMARK VALUE EVALUATION METHOD AND SYSTEM
Document Type and Number:
WIPO Patent Application WO/2019/028618
Kind Code:
A1
Abstract:
A big data-based trademark value evaluation method and system, the method comprising the following steps: S1: preparing basic information of a trademark to be evaluated; S2: inputting the basic information of the trademark to be evaluated; S3: determining the value of the trademark according to the big data; S3.1: establishing dimensions comprising infringement trial, transaction amount and authorization time of the same or similar category of trademarks, and the total number and rejection rate of the category of trademarks; S3.2: giving certain weight to each variable related to the transaction amount, and then weighting the variables to obtain a basic value, each variable unrelated to the transaction amount being weighted to form a factor 1 having a coefficient greater than 1, and the number of similar trademarks being weighted to form a factor 2 having a coefficient less than 1; S3.3: the value of the trademark to be evaluated being equal to the product of the basic value, the factor 1, and the factor 2; and S4, outputting a value evaluation report of the trademark to be evaluated. In this way, the basic value of the trademark can be objectively and comprehensively learnt and positioned.
Inventors:
WAN ZHONGKAI (CN)
Application Number:
PCT/CN2017/096284
Publication Date:
February 14, 2019
Filing Date:
August 07, 2017
Export Citation:
Assignee:
SHENZHEN WINSTRONG INFORMATION TECH LTD (CN)
International Classes:
G06Q10/06; G06Q50/18
Foreign References:
| CN105741041A | 2016-07-06 | |||
| CN105550830A | 2016-05-04 | |||
| CN106940823A | 2017-07-11 | |||
| CN106649851A | 2017-05-10 | |||
| CN106339451A | 2017-01-18 | |||
| US20140379590A1 | 2014-12-25 |
Attorney, Agent or Firm:
KEYCOM PARTNERS, P.C. (CN)
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