Title:
BLOCKCHAIN-BASED MARKETING METHOD AND SYSTEM
Document Type and Number:
WIPO Patent Application WO/2020/150865
Kind Code:
A1
Abstract:
A blockchain-based marketing method and a system. The marketing method comprises: a product launch process (S10); a product promotion process: sequentially performing promotional marketing via multiple promotion nodes until an n-th promotion node Mn promotes a promotion identifier qn to a product target audience Z, wherein the multiple promotion nodes form a promotion chain in accordance with a promotion sequence, each of the promotion nodes acquires a new promotion identifier, and the new promotion identifier records information of a previous promotion node and a product (S20); and a revenue distribution process: distributing, according to a pre-determined rule, revenues C1-Cn to respective promotion revenue sequence addresses specified by the promotion nodes on a current promotion chain (S40). The method utilizes the tamper-resistant nature of a blockchain ledger, encrypts and records all steps in a marketing promotion channel via a smart contract, and provides an incentive of shared revenue after the promotion channel reaches a sales target, thereby stimulating activity of promotion channels, improving marketing promotion efficiency, enhancing marketing performance, and reducing marketing costs.
Inventors:
WANG LIYAN (CN)
ZHOU CAITING (CN)
TIAN BAOQIANG (CN)
ZHOU CAITING (CN)
TIAN BAOQIANG (CN)
Application Number:
PCT/CN2019/072545
Publication Date:
July 30, 2020
Filing Date:
January 21, 2019
Export Citation:
Assignee:
WANG LIYAN (CN)
International Classes:
G06Q30/06
Foreign References:
| CN109242551A | 2019-01-18 | |||
| CN107844993A | 2018-03-27 | |||
| CN109146575A | 2019-01-04 | |||
| US20140379551A1 | 2014-12-25 |
Attorney, Agent or Firm:
SHENZHEN DUOZHIHUI NEW INTELLECTUAL PROPERTY AGENCY (CN)
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