More particularly, the invention provides a bookmark which can be used for journals, magazines, books or any other bound collection of papers, and which could also be used for advertising purposes.

BACKGROUND OF THE INVENTION Bookmarks have been in use for centuries, and if the sole purpose is to find a page in the specific bound collection of pages, any thin flat object will serve this purpose. There is no doubt about the need for a bookmark, several are likely to be found in any average home, schoolbag, office and study hall. Various kinds of bookmarks are describedih Art. Some are configured for beauty-small works of art pressed dried flowers held in a thin transparent holder, historical or religious symbols or figures or similar items of attractive appearance, etc.

Another approach is to provide information useful to the book readers for example mathematical formulae, language aids, important telephone numbers, and preferably offering choices to suit the needs of a variety of users.

A third approach is to form a bookmark providing some additional service, for example a line mark, mirror, book closure band, a holder for a pen or pencil, magnifying glass page holder or a light.

The following US Patents give a general picture of the state of the art.

Knight discloses a multi-purpose bookmark in US Patent No. 5,095,846, which has an inner and outer leg. Resiliently between said legs a spirally wound section on the outer leg provides the friction to keep the mark in place. Page position may be marked by lines extending through an opening in the sector connecting the legs A pen/pencil holder is included.

Miroyan in US Patent No. 5, 325,811 also includes a line marker An elongated planar body having an upper terminal portion provides a surface for decorative and whimsical designs, each including a dominant design element. A finger-engaging indicator matches the dominant design and is movable along a slit for line marking. In US Patent No. 5,437,240 Miroyan proposes that the indicator piece corresponds in size and shape with the dominant design.

A one piece flexible plastic bookmark is described by Farrington in US Patent No.

5,375,884. An attachment portion such as a U clip fits over the spine and binding. A long narrow portion is for marking, A bendable thin thread section joins the two portions.

Prescott uses two interconnected bands to hold the marker member disclosed in US Patent No. 5,462,007. Both the mounting band and the positioning band can be resiliently deformed in combination with the bands the marker member can hold the marked page to the book cover.

Bearing in mind this state of the art, it is now one of the objects of the present invention to overcome the economic difficulties in the marketing of bookmarks by formulating this item in a manner particularly suitable for advertising purposes.

SUMMARY OF THE INVENTION The present invention relates to a bookmark for finding a desired page of a multi-page readable item such as a book or magazine having a plurality of pages bound along inner edges thereof, and disposed between opposed covers, said bookmark having a planar elongated section terminating at an upper curved hook-like extremity configured to extend, when said bookmark is in use, from said bound inner edges over the back of said readable item, an inner edge of an outer leg extension connected to said curved section said inner edge is substantially parallel to said inner edge of said elongated section.

According to one embodiment said outer leg extension carries an attention-attracting item.

In a further embodiment of the present invention there is provided a bookmark wherein said attention-attracting item is substantially planar and disposed on a plane perpendicular to said elongated section.

In a further embodiment said attention-attracting device is 3-dimensional.

In a further embodiment of the present invention there is provided a bookmark that is adopted to absorb or carry a smelling medium.

In a further embodiment of the present invention there is provided a bookmark that is adopted to carry one or more photographs.

In a further embodiment of the present invention there is provided a bookmark that is coupon, or is adjacent to a coupon.

In a further embodiment of the present invention there is provided a bookmark that is suitable to be used as a greeting card, or is adjacent to a greeting card.

In a further embodiment of the present invention there is provided a method and an advertising and promotion device, wherein the bookmark is configured so that said attention-attracting item is a first part of an advertising message, and a second portion of said message appears on the inner section and on the elongated section. Such split advertising and promotion method could be implemented in a variety of configurations.

Yet further embodiments of the invention will be described hereinafter.

It will thus be realized that the bookmark of the present invention may arouse curiosity by display of its outer portion, which can be shaped and colored to represent some manufactured product such as for example a camera, watch or soft drink. On opening the journal or book for further viewing of the bookmark, a short text or visual message or a combination of both, with a possible further illustration, gives further information about the product.

The invention will now be described further with reference to the accompanying drawings, which represent by example embodiments of the invention. Structural details are shown only as far as necessary for a fundamental understanding thereof. The described examples, together with the drawings, will make apparent to those skilled in the art how further forms of the invention may be realized.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic illustration of the bookmark according to the invention; FIG. 2 is a perspective view of a preferred embodiment of the bookmark according to the invention; FIG. 3 is a perspective view of an embodiment wherein the attention-attracting item is in a plane perpendicular to the elongated portion; FIG. 4 is a perspective view of an embodiment wherein the attention-attracting item is three dimensional ; FIG. 5 is an elevation view of the bookmark as an advertising device; FIG. 6 is a further schematically illustration of the bookmark ; FIG. 7 is a further schematically illustration of the bookmark, which is also used as a photograph holder; FIG. 8 is a further schematically illustration of the bookmark which can be cut out from a common shaped sheet ; and FIG. 9 is a further schematically illustration of the bookmark in which there is a use for the remainder part of the sheet cut out from the original common shaped sheet.

DETAILED DESCRIPTION OF THE INVENTION Turning first to FIG. I which depicts in a schematic manner the bookmark where the full line relates to the functional part of the bookmark while the broken line relates to the contour line which may vary according to customer or designers request. As can be seen the bookmark (1) has an upper hook-like section (3) and a lower section (5). Lower part (5) is held within the book while the upper part rides over the binding.

Turning now to FIG. 2 where a bookmark (10) particularly suitable for advertising purposes, for finding a desired page of a multi-page item such as a book, journal, album or magazine (not shown) having a plurality of pages bound along inner edges thereof, and disposed between opposed covers.

The bookmark has a planar elongated section (12) terminating at a lower extremity in an inner section; these sections are held between pages when the bookmark is in use.

At the upper extremity a curved section (16) is configured to extend in a hook-like manner from the bound inner edges over the back of the readable item.

An inner edge (18) of an outer leg extension (20) is connected to the curved section (16) being substantially parallel to the inner edge (22) of the elongated section (12). The outer leg extension (20) could be or could carry an attention-attracting item (24).

In the present figure the attention-attracting item (24) is pictorial and is co-planar with the elongated section (12).

Suitably the bookmark (10) can be manufactured by being punched in one piece from a sheet of cardboard faced on both sides with a printed high gloss paper or any other suitable material.

With reference to the rest of the figures, similar reference numerals have been used to identify similar parts.

Referring now to FIG. 3 there is seen a bookmark (26) wherein the attention-attracting item (28), shown as an automobile, is substantially planar and disposed on a plane perpendicular to the elongated section (12). The present embodiment (28) is molded in one or more pieces from plastic or any other suitable material.

FIG. 4 illustrates a bookmark (30) wherein the attention-attracting item (32), here shown as a butterfly, has a three dimensional form. The item (32) and the planar body (34) of the bookmark shown can be molded in one piece or separately from a thermoplastic or any other suitable material and joined by any known or conventional means. The 3-dimensional item could also be a useful item such as magnifying glass or pencil sharpener and the like. Likewise, the inner part could be used as a useful item.

Seen in FIG 5 is an advertising device (38) similar to the embodiment of FIG 1 wherein the bookmark is configured so that the attention-attracting item (40) is a first part of an advertising message, in the present embodiment a can of tomato soup. A second portion of the message, here a picture of a tomato appears on the inner section (42) and connecting text (44) on the elongated section (46).

FIG. 6 illustrates a further schematic embodiment where the inner contour edge lines are of a non straight line but of a broken or curved contour line having at least two projections (51) and (52) on each edge which are in line with the full inner contour edge (18) and (22). No projection should exceed the inner contour line (18) and (22) so as to enable proper function of the bookmark.

FIG. 7 represents a further embodiment of the present invention in which the attention attracting item (40) is adopted to carry a photograph. According to the present embodiment, the bookmark is made of two layers of cardboard (60) and (61) having the general shape of the final bookmark. One of the cardboard layers (61) has a window-like opening (62) suitable for a photograph to be displayed therein. The photograph is placed in the place of the window-like opening said opening functioning as a frame to said photograph and the two cardboard layers are adhered in alignment to one another, such that the photograph can be seen through the window-like opening of the final product.

FIG. 8 represents a bookmark according to the present invention in which at a first stage the product is not of the unique functional shape of the present invention, as described in FIG. 1. A line defining the unique functional shape of the present invention may be marked on one or both sides of the cardboard (70) so the potential user may cut along said line and form the bookmark of the present invention. Alternatively, the line defining the unique functional shape of the present invention may be in the form of a sequence of holes which will enable the user to easily tear cardboard in the desired shape of the bookmark of the present invention from the remainder sheet.

Thus, the present invention relates to sheet made of material appropriate to serve as a bookmark such as cardboard or printed high gloss paper, which comprises a teaching to cut, tear, carve or manipulate in any other way, said sheet to result as a bookmark having the unique shape of the present invention. Said teaching may be in the form of a marking of a line that one may cut along or holes that one may tear along.

The remainder sheet of cardboard As drawn in FIG. 9 (72) subsequent to it being detached from the bookmark may be used for various purposes, such as a greeting card or a business card, or can be recognized by an interested marketing entity as a coupon that may grant its holder some benefit such as a discount of a free or reduced priced product or service.

According to another embodiment the present invention relates to a bookmark having the unique hook-like shape as described above which is also a greeting card.

According to another embodiment the present invention relates to a bookmark having the unique hook-like shape as described above which is connected to a greeting card and can easily be detached therefrom.

According to another embodiment, the present invention relates to a bookmark, which is also a greeting card.

The scope of the described invention is intended to include all embodiments coming within the meaning of the following claims. The foregoing examples illustrate useful forms of the invention, but are not to be considered as limiting its scope as those skilled in the art will readily be aware that additional variants and modifications of the invention can be formulated without departing from the meaning of the following claims.