CHARACTER BASED MEDIA ANALYTICS

Title:

CHARACTER BASED MEDIA ANALYTICS

Document Type and Number:

WIPO Patent Application WO/2015/134514

Kind Code:

A8

Abstract:

Techniques for analyzing media content are described. One technique generally comprises performing a regression analysis for characters in a plurality of media content based on user demographics, content outcome measure, and character models. The technique determines an attribute of significance. In some embodiments, the technique selects media content for display that depicts a character having at least a threshold value of the attribute of significance. In some embodiments, the technique displays media analytics for the attribute of significance determined based on a value of the attribute of significance exceeding a threshold significance value.

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Inventors:

BHATT MEGHANA (US)
PAYNE RACHEL (US)
MOHANTY NATASHA (US)

Application Number:

PCT/US2015/018511

Publication Date:

March 31, 2016

Filing Date:

March 03, 2015

Export Citation:

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Assignee:

FEM INC (US)

International Classes:

H04N21/25; H04N21/45

Attorney, Agent or Firm:

YIM, Peter, J. et al. (425 Market StreetSan Francisco, CA, US)

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