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Title:
COMMUNICATING INFORMATION IN A SOCIAL NETWORK SYSTEM ABOUT ACTIVITIES FROM ANOTHER DOMAIN
Document Type and Number:
WIPO Patent Application WO/2011/097624
Kind Code:
A3
Abstract:
In one embodiment, a method is described for tracking information about the activities of users of a social networking system while on another domain. The method includes maintaining a profile for each of one or more users of the social networking system, each profile identifying a connection to one or more other users of the social networking system and including information about the user. The method additionally includes receiving one or more communications from a third-party website having a different domain than the social network system, each message communicating an action taken by a user of the social networking system on the third-party website. The method additionally includes logging the actions taken on the third-party website in the social networking system, each logged action including information about the action. The method further includes correlating the logged actions with one or more advertisements presented to the one or more users on the third-party website as well as correlating the logged actions with a user of the social networking system.

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Inventors:
SCHOEN KENT MATTHEW (US)
DINGLE GREGORY LUC (US)
KENDALL TIMOTHY (US)
Application Number:
PCT/US2011/024047
Publication Date:
December 15, 2011
Filing Date:
February 08, 2011
Export Citation:
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Assignee:
FACEBOOK INC (US)
SCHOEN KENT MATTHEW (US)
DINGLE GREGORY LUC (US)
KENDALL TIMOTHY (US)
International Classes:
G06Q50/00; G06Q30/00
Foreign References:
US20090248494A12009-10-01
JP2007328538A2007-12-20
JP2009245000A2009-10-22
KR20090060084A2009-06-11
Other References:
See also references of EP 2534632A4
Attorney, Agent or Firm:
SPOLYAR, Mark, J. (LLP2001 Ross Avenue, Suite 60, Dallas TX, US)
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