Title:
CONTENT PUSHING METHOD AND DEVICE
Document Type and Number:
WIPO Patent Application WO/2018/218403
Kind Code:
A1
Abstract:
The present invention is applicable to the field of data analysis and processing technologies, and provides a content pushing method and device. The method comprises: acquiring all users' historical data concerning content viewed, calculating similarity between target content and the historical content of an associated target user, acquiring the target user's rating on the historical content of the target users associated with the target content, calculating a behavior/ time weight of the target user in viewing the historical content of the target user associated with the target content, calculating the degree of the target user's interest in the target content, selecting a preset number of target content with the highest degree of interest of the target user, and pushing same to the target user. Compared with the prior art, in the solution, a parameter, the behavior/time weight of the content of the user's viewing history is introduced during the process of acquiring content to be pushed to the user when calculating the degree of user interest, so that the user interest degree statistics are more accurate, and thus the acquired content to be pushed to the user are more accurate.
Inventors:
WANG NA (CN)
WANG WENJUN (CN)
CHEN ZHAONAN (CN)
WANG WENJUN (CN)
CHEN ZHAONAN (CN)
Application Number:
PCT/CN2017/086283
Publication Date:
December 06, 2018
Filing Date:
May 27, 2017
Export Citation:
Assignee:
UNIV SHENZHEN (CN)
International Classes:
H04L29/08; G06F17/30
Foreign References:
| CN106339502A | 2017-01-18 | |||
| CN103617540A | 2014-03-05 | |||
| CN104281956A | 2015-01-14 | |||
| CN107277115A | 2017-10-20 | |||
| US9361583B1 | 2016-06-07 |
Other References:
HE, LEI: "Intelligent tourism information pushing system based on cloud platform", CHINESE MASTER'S THESES FULL-TEXT DATABASE, 15 October 2014 (2014-10-15)
Attorney, Agent or Firm:
HENSEN INTELLECTUAL PROPERTY FIRM (CN)
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