Title:
CONTEXTUAL CONTENT TARGETING
Document Type and Number:
WIPO Patent Application WO/2010/138861
Kind Code:
A3
Abstract:
A first item and a second item placed with content in a first medium are identified, and first performance information associated with the placement of the first item in the first medium and second performance information associated with the placement of the second item in the first medium are received. The first performance information is compared to the second performance information, and using at least one processor and based on the comparison of the first performance information to the second performance information, one of the first item or the second item is selected for placement with the same content in a second medium, the second medium being different from the first medium. The selected one of the first item and the second item then is forwarded.
Inventors:
MAWANI ALEEM R (CA)
Application Number:
PCT/US2010/036648
Publication Date:
February 17, 2011
Filing Date:
May 28, 2010
Export Citation:
Assignee:
GOOGLE INC (US)
MAWANI ALEEM R (CA)
MAWANI ALEEM R (CA)
International Classes:
G06Q50/00; G06Q30/00
Foreign References:
| US20080114639A1 | 2008-05-15 | |||
| US20070083429A1 | 2007-04-12 | |||
| KR20010105004A | 2001-11-28 | |||
| US20060026064A1 | 2006-02-02 |
Attorney, Agent or Firm:
BONANTO, George P. et al. (P.O. Box 1022Minneapolis, Minnesota, US)
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