Title:
COUPON-RELATED INFORMATION MANAGEMENT METHOD AND ELECTRONIC DEVICE THEREFOR
Document Type and Number:
WIPO Patent Application WO/2023/234450
Kind Code:
A1
Abstract:
According to the present disclosure, disclosed are a coupon-related information management method and an electronic device therefor, the coupon-related information management method comprising the steps of: distributing test coupons to a group including one or more customers; obtaining first information about characteristics of the customers and second information about the use of the test coupons by the customers; setting a plurality of subgroups within the group on the basis of the first information; obtaining, on the basis of the first information and the second information, third information about a probability of conversion to purchase according to the price of the test coupons for at least some of the subgroups; identifying, on the basis of the third information, fourth information about coupons to be distributed and characteristics of target customers of the coupons; and distributing the coupons to the target customers on the basis of the fourth information.
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Inventors:
FU ZHOUYU (KR)
Application Number:
PCT/KR2022/007984
Publication Date:
December 07, 2023
Filing Date:
June 07, 2022
Export Citation:
Assignee:
COUPANG CORP (KR)
International Classes:
G06Q30/02; G06F17/18
Foreign References:
| JP2021515337A | 2021-06-17 | |||
| KR20170021171A | 2017-02-27 | |||
| KR20140109574A | 2014-09-16 | |||
| JP2017204117A | 2017-11-16 | |||
| US20180012246A1 | 2018-01-11 |
Attorney, Agent or Firm:
LEE & KO IP (KR)
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