Title:
CROSS-BOUNDARY INTERACTIVE MARKETING SYSTEM AND METHOD THEREFOR
Document Type and Number:
WIPO Patent Application WO/2018/068160
Kind Code:
A1
Abstract:
A cross-boundary interactive marketing system and a method therefor, in particular, a marketing system for realizing interaction in the real world by means of guidance from a virtual world and a marketing method therefor. The system comprises a server (10), the Internet (20), a portable device (30) of at least one player, and a terminal device (40) of at least one merchant. Each portable device (30) at least has a wireless network transmission module (35), a wireless broadcast module (36), and a positioning module (37). Each terminal device (40) at least has a network transmission module (45) and a wireless broadcast module (46). Thus, the server (10) can mark at least one marketing event of a specific virtual merchant in a virtual world, for the player to discover the corresponding merchant in the real world by means of the positioning module (37) of the portable device (30), from the virtual world, complete the marketing event, and transmit to the server (10), using the wireless network transmission module (35), player data containing positioning information and the completed event, enabling the player to utilize the marketing event instruction from the virtual world, improving the marketing and advertising effect thereof.
More Like This:
Inventors:
CHU EN-HSIN (CN)
HUANG YU-TSEN (CN)
HUANG KUAN-WEI (CN)
HUANG YU-TSEN (CN)
HUANG KUAN-WEI (CN)
Application Number:
PCT/CN2016/000563
Publication Date:
April 19, 2018
Filing Date:
October 12, 2016
Export Citation:
Assignee:
CHU EN HSIN (CN)
International Classes:
G06Q30/02
Foreign References:
| CN105282147A | 2016-01-27 | |||
| CN102957685A | 2013-03-06 | |||
| CN101739628A | 2010-06-16 | |||
| CN101546406A | 2009-09-30 | |||
| CN101482899A | 2009-07-15 |
Attorney, Agent or Firm:
KELONG INTERNATIONAL INTELLECTUAL PROPERTY AGENT LTD. (CN)
Download PDF: