Title:
DATA CALIBRATION METHOD AND APPARATUS, AND COMPUTER DEVICE AND READABLE STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2022/237477
Kind Code:
A1
Abstract:
A data calibration method and apparatus, and a computer device and a readable storage medium. The data calibration method comprises: acquiring resource attribute information of a target service resource under N resource attribute types; performing clustering on a historical service resource set on the basis of S combination types, so as to obtain H historical service resource subsets; performing aggregation statistics processing on the basis of the H historical service resource subsets, so as to obtain an aggregated data set; according to the resource attribute information, acquiring, from the aggregated data set, an effective conversion quantity and an effective joint factor for the target service resource; and determining a calibration coefficient according to the effective conversion quantity and the effective joint factor, and calibrating an estimated joint factor of the target service resource according to the calibration coefficient, wherein the estimated joint factor is determined according to an estimated conversion rate and an industry factor of the target service resource. By means of the method, a deviation between an estimated value and an actual value of advertisement display costs can be reduced, thereby improving the estimation accuracy.
Inventors:
LI SHAOBO (CN)
Application Number:
PCT/CN2022/087839
Publication Date:
November 17, 2022
Filing Date:
April 20, 2022
Export Citation:
Assignee:
TENCENT TECH SHENZHEN CO LTD (CN)
International Classes:
G06Q30/02
Foreign References:
| CN112598136A | 2021-04-02 | |||
| US20140006144A1 | 2014-01-02 | |||
| US20210110417A1 | 2021-04-15 | |||
| CN110288379A | 2019-09-27 | |||
| CN110599295A | 2019-12-20 | |||
| CN112348593A | 2021-02-09 |
Attorney, Agent or Firm:
SHENPAT INTELLECTUAL PROPERTY AGENCY (CN)
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