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Patent Searching and Data


Title:
ELECTRONIC APPARATUS AND CONTROL METHOD THEREOF
Document Type and Number:
WIPO Patent Application WO/2019/172541
Kind Code:
A1
Abstract:
An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.

Inventors:
SHIN JAEHYUCK (KR)
KIM SANGHYO (KR)
MOON CHANGSOO (KR)
RYU KICHAN (KR)
CHO DAEWON (KR)
Application Number:
PCT/KR2019/001650
Publication Date:
September 12, 2019
Filing Date:
February 12, 2019
Export Citation:
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Assignee:
SAMSUNG ELECTRONICS CO LTD (KR)
CHEIL WORLDWIDE INC (KR)
International Classes:
G06Q30/02; A63F13/61
Foreign References:
US20130311308A12013-11-21
US20120264511A12012-10-18
US20060085261A12006-04-20
US20100177117A12010-07-15
US20060105841A12006-05-18
KR20090085849A2009-08-10
US20070088852A12007-04-19
Other References:
See also references of EP 3735670A4
Attorney, Agent or Firm:
KIM, Tae-hun et al. (KR)
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