COPYRIGHTED MATERIAL

FIELD OF INVENTION

The present invention relates to an entertainment product and a method for distributing an entertainment product. The present invention also relates to a method for enhanced distribution of a copyrighted material and a system for distribution of copyrighted material.

BACKGROUND OF THE INVENTION For many years entertainment products such as music records, movie tapes and magazines have been produced and distributed to consumers as physical products, i.e. with the sound, image data and/or text recorded on a physical carrier device such as a music album (LP or CD), video album (VHS or DVD) or magazine. The physical carrier of content was a clear and simple way of distribut- ing intellectual rights to content such as music, film and audio books. With the entrance of the digitalised world and the ease of copying digital files the distribution of copyright material has changed dramatically. It is now much more difficult to handle copyrights as they are not recorded on a physical carrier device anymore such as a CD, DVD or magazine, and illegal copying has increased. As a result thereof sales of such content have declined dramatically, not only the content itself but also the packages and artwork that used to be associated with e.g. LP covers is disappearing.

US 2005/0096938, A1 discloses a printed media with URL to supplementary digital content. The user's right to access the additional content is verified from a combination of access to the URL and information disclosed in the printed media.

US 2007/0043670, A1 discloses a method of unlocking a digital copy of printed media purchased by a customer. The printed media includes information on how to get access to the digital copy. Verification of the user's right to access this digital copy is obtained from scanning a tag attached to the physical copy; whereupon the digital copy may be accessed. Both references disclose access to additional copyrighted digital material related to the printed media, and attempts to limit access to this additional copyrighted digital material. However, even though there are safety means related to the distribution of the copyrighted digital material, it is evident that these safety means may easily be overcome, e.g., by copying and distributing the printed media. The safety means disclosed might also be impractical from a user interaction perspective and might also limit the artistic potential from the perspective of artists and designers of copyrighted material.

SUMMARY OF THE INVENTION The present invention addresses the problem with distribution of copyrighted material.

According to an embodiment of the invention this problem is addressed by an entertainment product according to claim 1 .

The above mentioned problem is also addressed by a method for en- hanced distribution of a copyrighted material in accordance with independent claim 4 and by the method for distribution of an entertainment product according to independent claim 10.

The above mentioned problem is also addressed by a system for distribution of copyrighted material in a digital format in accordance with Claim 13.

BRIEF DESCRIPTION OF THE DRAWINGS

So the invention will be more readily understood, the invention will now be described with reference to the accompanying drawings, in which

Figure 1A is a block diagram showing a supplier part, a retail part, and a consumer part.

Figure 1 B is a block diagram of an electronic tag with wireless communication capabilities and an electronic device.

Figure 2 is a block diagram of a computer with memory, processor and database^) for storage of information.

Figure 3 is an example of a database table of associations.

Figure 4 is a block diagram of a retail part.

Figure 5 is a block diagram of a client part. Figure 5A is a block diagram of an entertainment product.

Figure 6 is showing examples of packages.

Figure 7 is a flow chart illustrating retrieval of a digital content by an electronic device.

DESCRIPTION OF EMBODIMENTS

By combining printed content, physical design and digital content artists, authors, musicians, movie producers, game makers, journalists and other creative people can express themselves and utilize the best out of both the physical and digital world. At the same time the solution fits well into the entertainment industry with its existing business models. Through a combination of physical products with the digital world - together with digital communication, artists and entertainment companies - copyrights may be protected. A physical part may constitute a value in itself, e.g. a magazine or a t-shirt or a table, and by combining the value of a physical part with the value of the digital content, the complete entertainment product gives a customer a combined user experience. Such a combined user experience creates a greater value than the isolated physical part and isolated digital content on their own. This combined physical-digital user experience creates greater artistic freedom and may lead to increased sales of copyrighted material.

Figure 1A is a block diagram showing a system 5 including a supplier part 10, a retail part 20, and a client part 30. The supplier part 10 may include a physical production facility 40 and a digital production facility 50 and a computer 60.

The physical production facility 40 generates a physical part 70, carrying physical content 80. An electronic tag 90 is associated with the physical part 70. A first content identifier code 91 is stored in a memory segment 93B in the electronic tag 90. The generated physical part 70 is part of an entertainment product 105 (See Fig. 5A). The outcome of the digital production facility 50 is a digital part 100 of an entertainment product 105. The digital part 100 may also be referred to as digital content 100. The physical content 80 and the digital content 100 has an association 1 10. The digital content 100 is stored in the computer 60. The computer is connected to a communications network 120.

The retail part 20 may include a storage area 130, for storing and displaying a plurality of physical entertainment product parts 70, and may include a cash register 140. The cash register 140 may include a read/write device 150, for reading/writing communication with en electronic tag 90. The cash register 140 may be connected to the communications network 120. At the retail part 20 the physical part 70 including a key constituting a right to receive the digital part 100 may be acquired by a consumer 160. Such right to receive digital content 100 provides the right to stream or download digital content, including content protected by copyright.

The client part 30 may include an electronic device 170 for playing or running digital content 100. The electronic device 170 may be capable to wirelessly read data from an electronic tag 90 associated with a physical part 70 that has been acquired by the consumer 160. The electronic device 170 may be connect- able to the communications network 120. Digital content 100 may be delivered from supplier part 10 via the communications network 120 to the electronic device 170 in the client part 30.

An embodiment of an electronic tag 90 includes (Fig. 1 B): a non volatile memory 93 with a readable memory segment 93B for storing a data word. A data word may for example be a second content identifier code 95, or other data. The data word may be a first content identifier code 91 . The data word may also be a second content identifier code 95. The data word may also be any generic digital file. The non volatile memory 93 having a communications interface 94 for wireless communication with an electronic device 170 with an interface 171 . An electronic tag 90 described in this embodiment, may in this document also be referred to as an "RFID tag 90" henceforth.

Another embodiment of an electronic tag 90 includes: a non volatile mem- ory 93 with a readable memory segment 93B for storing a data word. The data word may be a first content identifier code 91 . The data word may also be a second content identifier code 95. The data word may also be any generic digital file. The non volatile memory 93 has a communications interface 94 for wireless communication with an electronic device 170 with an interface 171 . The memory 93 in- eluding a pre programmed firm non-erasable code. An advantage with such a code is that it is not possible for a regular consumer to manipulate, and therefore is good for carrying a right to an associated digital content. A further embodiment of an electronic tag 90 includes: a non volatile memory 93 with a readable memory segment 93B for storing a data word. The data word may be a first content identifier code 91 . The data word may also be a second content identifier code 95. The data word may also be any generic digital file. The non volatile memory 93 has a communications interface 94 for wireless communication with an electronic device 170 with an interface 171. The memory 93 including a pre programmed firm non-erasable code. The memory 93 is readable and writable.

Yet another embodiment of an electronic tag 90 includes: a non volatile memory 93 with a readable memory segment 93B for storing a data word. The data word may be a first content identifier code 91 . The data word may also be a second content identifier code 95. The data word may also be any generic digital file. The non volatile memory 93 has a communications interface 94 for wireless communication with an electronic device 170 with an interface 171. The memory 93 including a pre programmed firm non-erasable code. Such a code may be a first content identifier code 91 . The memory 93 is readable and writable.

An advantage with having the first content identifier code 91 non-erasable, is to keep track of a unique identity of a physical part 70. That may prevent unauthorized copying, and thereby protect content owners copyrights.

The memory 93 may be capable of storing data exceeding 10 megabyte.

In this document RFID is referring to (Radio Frequency Identification, such as for example standards: ISO 1 1784, 1 1785, 14443, 15693 and/or 18000), and NFC (Near Field Communication). NFC is considered to be a type of RFID. Embodiments may well be based on NFC. An advantage with NFC is the short dis- tance required for communication between NFC devices. Thereby a plurality of NFC tags may be located nearby without interfering. Another advantage with a short distance for reading an NFC tags, that an electronic device need to be in the vicinity of the NFC tag to read it, and that may prevent unauthorized reading of NFC tags, and thereby protect content owners copyrights. An example is that someone cannot go into a shop and scan all tags, by just standing in the middle of the store. The person would need to position an electronic device closer than what would be considered normal for evaluating a purchase. With reference to figure 1A, the physical production facility 40 may generate physical parts 70 of the entertainment products 105, such as magazines, posters, books, or t-shirts including printing, according to one embodiment. The production facility 40 may generate physical parts according to instructions received on an input port 39 e.g. from artists or its representatives 35. The production also includes the step of physically associating at least one individual electronic tag 90 with a corresponding individual physical part of an entertainment product 105.

An electronic tag 90 which may carry a first content identifier code 91 , may be unique because a first content identifier code 91 may be unique. An advantage with a unique first content identifier code 91 , is that the electronic tag 90 becomes unique. By giving the electronic tag 90 an unique identity a strong association with a digital content 100 may be achieved. It is advantageous for owners of content rights to fully control which individual electronic tag 90 that is given access to digital content. Thereby copyrights and content owner's rights may be protected. An example is by enabling a first content identifier code 91 in a database 633, as authorized to request digital content, non authorized first content identifier codes 91 would not be given access to digital content 100. By utilizing the unique identity of a first content identifier code 91 , a first content identifier code 91 being malicious used, may be excluded from a right to request digital content 100. Such exclusion may be on a temporary or a permanent basis.

A production facility may also include packaging of individual products into individual packages suitable for packaging physical parts of entertainment products. The complete kit of parts constituting the physical part of an entertainment product, is delivered on an output port. A digital production facility receives digital materials from an operator, such as e.g. artists or representatives, on an input port, It may be the same artist delivering instructions to the port of physical production facility and digital content material to input of digital production facility. The digital production facility may include various data formatting parts and an output port for delivering digital content to a port of computer for storing digital content 100 in a first database 633 located in the computer.

A physical part 70 may constitute a value in itself, e.g. a magazine or a t- shirt, and by combining the value of physical part 70 with the value of the digital content 100, the complete entertainment product 105 gives a customer 160 a combined user experience. Such a user experience may create a greater value than the isolated physical part 70 and isolated digital content 100 on their own. This may lead to increased sales of both physical parts 70 and digital content 100.

Further referring to Fig 1A the retail part 20 may include storage 130, where physical parts 70 may be stored pending delivery to a consumer 160. The storage 130 may also serve as a display, exposing physical parts 70 for sale. Delivering a physical part 70 to a consumer 160 may include exchange of the physical part 70 for payment. The payment may be registered in a cash register 140. The cash register 140 may transmit a notification via port 141 for delivery to the computer 60. Such a notification may include information about a customer. An advantage with including information about a customer is to build a relation. A purpose with such a relation may be to: better serve the consumer in the future, or to adopt digital content 100 for the consumer, or to provide future offers based in the information of the consumer. A consumer 160 may also at later stage input information via an electronic device 160, about the consumer 160. The computer 60 may receive the notification that a physical part 70 has been delivered on port 62. An advantage with the computer 60 receiving a notification that a physical part 70 has been delivered is that a first content identifier code 91 may be put in a status as "delivered" to a consumer 160, and thereby the computer 60 should accept content retrieval requests. If the content identifier code 91 not is in status "delivered", it is not likely that a content retrieval request should be accepted by the computer 60. This may advantageously protect copyright owners. An example flow is: a consumer 160 select a physical part 70 to purchase, the consumer 160 pay rightful for the physical part 70, the purchase is registered by a cash register 140, that cash register 140 transmit information about the purchase to computer 60, the computer 60 change enabled status in database 633 from "No" to "Yes, content retrieval requests originating from a rightful purchased physical part 70 to the computer 60 will be accepted. This exemplified flow may protect content owners copy- rights.

The cash register 140 may also communicate with an electronic tag 90 of the physical part 70. As an example an electronic tag read/write device 150 con- nected to the cash register 140 may read information of an electronic tag 90 associated with the physical part 70. An advantage with this is that the computer 60 receiving a secure notification that a physical part 70 has been delivered is that a first content identifier code 91 may be put in a status as "delivered" to a consumer 160, and thereby the computer 60 should accept content retrieval requests. If the content identifier code 91 not is in status "delivered", it is not likely that a content retrieval request should be accepted by the computer 60. This may advantageously protect copyright owners. Information to be written to an electronic tag 90 may be retrieved from the computer 60, and it may be delivered via port 62, com- munications network 120 and cash register 140. An advantage with this is that a second content identifier code 95 may be the information written the electronic tag 90 by the cash register 160. The advantage is that the second content identifier code 95 is stored in the memory of the electronic 90 when it is delivered. Thereby the second content identifier code 95 may not be maliciously used before a proper delivery of a physical part 70. This is protecting copyright and digital content owner's rights.

At a client part 30 a consumer 160 that has received a physical part 70 and a right to a digital part 100, may assimilate the physical content 80 by reading any text or looking at any pictures or graphics. An electronic device 170, has an appropriate computer program function 320 (See Fig. 5) installed therein, may read a first content identifier code 91 from the electronic tag 90 via a port 171 . The electronic device 170 may store the first content identifier code 91 in a memory section of the electronic device. The electronic device 170 may be adapted to perform a content retrieval function. The content retrieval function causes the follow- ing actions: Delivery of the first content identifier code 91 on port 172 for delivery via the communications network 120 to the computer 60. The computer 60 may receive the first content identifier code 91 on port 62 and it may in return deliver the digital content 100 corresponding to that first content identifier code 91 over the communications network 120 to the electronic device 170, so that a complete entertainment product 105 may be assembled at the user location 30. The delivery of the digital content 100 may be in the form of a stream, in form of a download, or in form of an URI (Uniform Resource Identifier) or URL (Uniform Resource Locator) for playing by the electronic device 170. Hence when the consumer 160 has received the physical part 70 with the printed content 80 and the electronic tag 90, and used the right to receive and has received the digital content 100 associated with the first content identifier code 91 , the consumer 160 has received a complete entertainment product 105.

An electronic tag 90 with a first content identifier code 91 associating physical part 70 and digital content 100 is an advantageous way to license digital content 100. For example if the digital content 100 is music, then buying a physical part 70 will provide a consumer 160 a right to the corresponding digital content 100 on the same terms as buying a CD or LP record provides with a customer a right to the music on the CD or LP. A physical part 70 may constitute a value in itself, e.g. a magazine or a t-shirt, and by combining the value of physical part 70 with the value of the digital content 100, the complete entertainment product 105 gives a customer 160 a combined user experience. Such a combined user experience creates greater value than the isolated physical part 70 and isolated digital content 100 on their own. This combined user experience creates greater artistic freedom and may lead to increased sales of copyrighted material. A consumer 160 also has an option to give away or lending the physical part 70 including the right to playing music, by just handing it over to a third party. This is an advantageously simple manner of handling rights to digital content and the convenience and flair to give a physical product.

If the consumer 160 is a first time user, the consumer 160 may need to download an appropriate computer program function 320 (See Fig 5), also referred to as software application, to the electronic device 170, appropriate for interpreting first content identifier codes 91 of electronic tags 90 associated with physical parts 70.

Different physical parts 70 of entertainment products may be made of different materials. Printed content 80 may be printed directly on the body 305.

Printed content 80 may also be printed on a thin layer, which is stuck to the body 305. Printed content 80 may also be attached by other normal procedures for as- sociating printed content to a body, such is pad printing. An optional step may be physically associating the at least one electronic tag 90 with the body 305. An electronic tag 90 may by associated by sticking it to a surface of a body 305. An electronic tag 90 may also be integrated in the body 305 material. An example is a paper or cartoon exceeding a thickness of 0.25 mm, where an electronic tag 90 may be embedded in the paper or cartoon. Associations may also be exemplified by a string or a tape. Yet another example of association of an electronic tag 90 to a physical part 70 may be folded into pocket, or just an embedded part of an enclosure or a packaging. If an instruction from the instructing storage includes an instruction about shaping of materials for generating of physical part 70, the shaping may be part of a generation process. Shaping of material is advantageous for a supplier part 10, creating designs of physical parts 70; designs which may be at- tractive to target groups of client parts 30.

A programming device may program the electronic tag 90 with information stored in the electronic tag internal memory. Such information may be used for storing a first or second content identifying code 91 or 95. Such information may also be a e.g. an URL or other address information. At one step in the generation process, an association device may generate an association 1 10 between the physical part 70 and the digital content 100. The association 1 10 may be carried out by storing a relation between a first content identifier code 91 and a piece of digital content 100. The storage may be done in a memory segment 638 (Fig 3A).

The association 1 10 may be manifested at the computer 60 in the first da- tabase 633. According to an embodiment, the first content identifier code 91 may as well be a part of a printed content 80. Examples of a first content identifier code 91 part of the printed content 80 are; bar code, two dimensional bar code (QR code), or human readable alphanumeric letters.

An advantage with generating an association between a physical part 70 and a digital content 100 is that the parts may be distributed via different ways, and combined together at a later point. The combination is advantageously over the physical part 70 and digital content 100 isolated, because consumers of entertainment products 105 preferable wants printed content 80 and digital content 100 in combination.

A digital production facility may include receiving and formatting digital content 100. The digital content 100 may be formatted. Output formats may for examples be: MP3, MPEG2, MPEG3, MPG4, WAVE, JPEG, and FLV. The digital content 100 may be adapted for streaming or downloading by electronic devices 170..

An advantage with formatting digital content 100 in a formatter may be to adapt the digital content 100, suitable for streaming or downloading to an elec- tronic device 170. An association 1 10 may be generated between the digital content 100 and the first content identifier code 91 of the electronic tag 90, and a physical part 70 in an association 1 10. The association 1 10 may be stored at the computer 60 in the first database 633.. A final step of the formatter 530 may be the delivery of the digital content 100 in a pre determined format on the output port 51 and storing at the computer 60 in the first database 633.

In an embodiment a first content identifier code 91 may be associated directly with a digital content 100. In another embodiment a second content identifier code 95 may be associated directly with a digital content 100. In yet another embodiment an association 1 10 may be connecting a first content identifier code 91 , or a second content identifier code 95, with a digital content 100.

Streaming of digital content 100 or file download of digital content 100 may be advantageously for delivering digital content 100 to an electronic device 170.

In an embodiment the digital content 100 may be dynamic. The digital content 100 may be changed over time according to a pre defined schedule, e.g.

changed once a day, or changed once a month. The content 100 may be changed depending on user interaction, e.g. changed depending on number of digital content 100 requests, or a frequency of requests. The digital content 100 may also be changed determined by a following payment associated with a first payment, the first payment in association with receiving physical part 70 and a right to stream or download a digital content 100.

It may be advantageous for a supplier part 70 with a dynamic digital content 100, to change digital content 100. Examples of such changes may be improvement or upgrade of digital content 100. A supplier part 70 may also reward loyal customers or provide digital content 100 adopted over time. It may be advantageous for an artist to be able to add digital creations over time by using dynamic content. Artists may thereby be able to reward loyal consumers.

A consumer 160 may experience dynamic digital content 100 advanta- geous because digital content may change over time and provide additional experience. A consumer 160 may also find it advantageous with dynamic digital content 100, because part of receiving physical part 70 may include changes of digital content 100 according to a predefined schedule. Such schedule extension may be by enabled by subsequent payments by a consumer 160.

With reference to Fig. 3A, the computer 60 may include a computer processor 630 operating in accordance with a program routine which may be stored in a memory 631 . The computer 60 may also include a memory 632. The memory 632 may include first database 633 and a second database 634, with information relevant to an entertainment product 105.

The first database 633 may include data fields for content identifying codes, associations and digital content. The first database 633 may include a list 655 about first content identifier codes 91 associated with physical parts 70. A group of physical parts 70 may correspond to a first content identifier code C70: 1. It may be preferred that an individual physical part 70 is corresponding to an indi- vidual first content identifier code C70:n:n. A first content identifier code exemplified by C70: 1 :1 may be directly associated with a digital content 100, e.g.

DC100: 1 . The first content identifier code C70: 1 : 1 may also be associated via at least a second content identifier code 95, according to Fig. 3A exemplified by #2:C70. The second content identifier code 95 may be associated with the digital content 100. The first content identifier code C70:1 : 1 , may be a first content identifier code 91 of an individual electronic tag associated with a physical part 70. The first content identifier code C70: 1 : 1 may be associated with a second content identifier code #2:C70: 1 : 1 , which may be associated with the digital content 100: 1 (See Fig.3B).

The second database 634 may include data fields for identities of electronic devices 170, fields for content identifier codes 91 , fields of timestamps 635 and associations 1 10 and 1 1 1 . The second database 634 may include a list 635, listing identities 340 of electronic devices 170 requesting digital content 100 from the computer 60. Another list 636 may contain the content identifier codes 91 that the electronic devices 170 have transmitted in its requests to the computer 60. A further list 637 may contain timestamps of when a request from an electronic de- vice 170 was received. The list 637 may also include when an electronic device 170 read an electronic tag 90.

An advantage with an electronic device 170 including both a first content identifier code 91 and an electronic device identity 340 in a content retrieval request is that the electronic device 170 only may need to include an electronic de- vice identity 340 in subsequent content retrieval requests. When a request from a first individual electronic device 170 is received by the computer 60, the computer 60 may be adapted to set up a communications path 640. The computer 60 may permit the first electronic device 170 to stream or download a digital content 100 from the first database 633. Before such a stream or download may be permitted, the computer may perform a first authorization procedure 643. Such an authorization may include;

If it is a first time request the computer 60 may expect both an identity of the first electronic device 170 and a first content identifier code 91 of an electronic tag 90.

The computer may further check that the maximum number of concurrent streams or downloads requested based on an individual first content identifier code 91 not is reached. If it is a second or following request by the first electronic device 170, the computer 60 may only expect the identity of the electronic device 170.

Based on the identity the computer may find and validate the first content identifier code 91 of an electronic tag of the list 636 and the timestamp for when the last read occurred of the list 637. Further the computer may check that the maximum number of concurrent streams or downloads requested based on an individual first content identifier code 91 is not reached.

An advantage with an electronic device 170 including both a first content identifier code 91 and an electronic device identity 340 in a content retrieval request, is that the electronic device 170 only may need to include an electronic de- vice identity 340 in subsequent content retrieval requests. By using a unique first content identifier code 91 as a license key to digital content 100 and maximizing the number of simultaneous electronic devices 170 using that particular first content identifier code 91 , it becomes more difficult to copy or use digital content ille- gaily. This is of great advantage for the artists, publishers and other copyright owners.

When a request from a second individual electronic device 170 is received by the computer 60, the computer 60 may be adapted to set up a communications path 641. The computer 60 may permit the second electronic device 170 to stream or download a digital content 100 from the first database 633.

It is advantageous for a consumer 160 to have an option to give away or lending the physical part 70 including the right to playing music, by just handing it over to a third party. This is an advantageously simple manner of handling rights to digital content and the convenience and flair to give a physical product.

Before a stream or download may be permitted, the computer may perform a second authorization procedure 644. Such an authorization may include;

If it is a first time request the computer 60 may expect both an identity of the second electronic device 170 and a first content identifier code 91 of an electronic tag 90.

The computer 60 may further be adapted to remove or invalidate previous electronic devices 170 from the list 635.

The computer 60 may further check that the maximum number of concurrent streams or downloads requested based on an individual first content identifier code 91 not is reached.

Subsequently a first electronic device 170 may not be given authority without reading the first content identifier code 91 again.

If it is a second or following request by the second electronic device 170 the computer may only expect the identity of the electronic device 170. Based on the identity find and validate the first content identifier code 91 of an electronic tag 90 of the list 636 and the timestamp for when last read occurred of the list 637.

The computer may further check that the maximum number of concurrent streams or downloads requested based on an individual first content identifier code 91 is not reached.

Removing or invalidating previous electronic devices 170 is advantageous because it may strengthen copyright owners the possibility for copyright owners to protect their copyrights since it may complicate illegal streaming and downloading of the digital content.

With reference to Fig.1 A and Fig. 3A, the computer 60 may limit the number of concurrent streams or concurrent downloads to at least one. This optional limitation may be used even if the server has accepted and authorized multiple electronic devices that are utilizing the same first content identifier code 91 : 1 of the same electronic tag 90:1 . The electronic devices 170 may have read the electronic tag 90: 1 over time, requesting a specific digital content 100: 1 associated with a specific first content identifier code 91 :1 of an electronic tag 90: 1. Once a stream or a download is finished, such a limitation may be released and the next electronic device authorized to stream or download that specific digital content 100: 1 and may play it.

Limiting the number of concurrent streams of downloads, is advantageous because it may strengthen copyright owners the possibility for copyright owners to protect their copyrights since it may complicate illegal streaming and downloading of the digital content.

For practical technical reason such as load, distribution or any other reasons related to implementation, the databases 633 and 634 may be consolidated to one or divided into several databases.

In an embodiment the digital content 100 may be dynamic. The digital content 100 may be changed over time according to a pre defined schedule, e.g.

changed once a day, or changed once a month. The content 100 may be changed depending on user interaction, e.g. changed depending on number of digital con- tent 100 requests, or a frequency of requests. The digital content 100 may also be changed determined by a following payment associated with a first payment, the first payment in association with receiving physical part 70 and a right to stream or download a digital content 100.

It may be advantageous for a supplier part 70 with a dynamic digital content 100, with the ability to improve or upgrade a digital content 100. A supplier part 70 may also reward loyal customers or provide digital content 100 adopted over time. A consumer 160 may experience dynamic digital content 100 advantageously because when a complete entertainment product 105 is received, an artist may add digital creations over time. A consumer 160 may also find it advantageously with dynamic digital content 100, because part of receiving physical part 70 may include changes of digital content 100 according to a predefined schedule. Such schedule extension may be by enabled by subsequent payments by a consumer 160.

Further advantages with a dynamic digital content 100 is for a supplier part

10 selling an entertainment product 105, is by combining a static physical part 70 with a digital content 100 stored on a computer 60, such as a server on the Internet, provides the supplier part 10 with flexibility. Flexibility to add or change digital content 100 stored in a computer 60 connected to a communications network 120 and providing a physical part 70 to consumer 160, which the consumer 160 which to obtain.

In an embodiment digital content 100 may be selected determined by the capabilities of an electronic device 170. Examples of different capabilities may be an electronic device being capable of receiving sound may receive digital content 100 in the form of sound An electronic device 100 capable of receiving both sound and video may receive digital content including both sound and video. Further different electronic devices may have different capabilities in terms of sound and graphic resolution. Examples of such different resolutions among electronic devices 170 are a portable electronic reading pad with a capability set for sounds and graphics, where a home entertainment system may have a different capability set for sounds and graphics. Selection of digital content 100 determined by electronic device 170 capabilities may be done through selection of different version of digital content 100. Another example is adapting digital content 100 at retrieving digital content 100 from first database 633, determined by electronic device 170 capabilities. Such adaptation may be a part of retrieving digital content 100 step (Fig. 1 1 B, S339).

It is advantageous to transmit a digital content 100 adopted for the receiving electronic device 170, because it will save network recourses and will ensure proper function when received.

With reference to Fig. 4 a retail part 20 (See Fig. 1A) may include a storage area 130 for storing and display of a plurality of physical parts 70. The retail part 20 may also include a cash register 140 for receiving and registration of payments.

The physical parts 70 may be received to the retail part 20 and placed in a storage area 130. The storage area 130 may be divided into a separate storage 210 and a separate display 220. If it is an on-line shop, the storage 210 and dis- play 220 are presumable separated, with the display 220 on-line. When a physical part is received at a cash register 140, a payment may be received in exchange for delivery of a physical part 70 to a consumer 160. With the delivery an ownership of a physical part 70 may be transferred from an owner of the retail part 20 to a consumer 160. An ownership of physical part 70 may be transferred from a part previous in the distribution chain to a consumer 160. Such a previous part may be a supplier part 10, and the retail part 20 is acting on behalf of the supplier part 10. With the delivery of a physical part 70, a right to stream or download a digital content 100 is obtained by a consumer 160.

In connection to the payment at the cash register 140 the cash register may read the physical part with a bar code reader 149. Such reading may be used for; identifying the product identity of the physical part 70, finding correct price, an inventory database withdrawal, sales statistics, and other normal needs in a store.

The cash register 140 may also: read a first content identifier code 91 of an electronic tag 90 associated with a physical part 70, package code 448 of a package electronic tag 447 associated with a package 445, with an electronic device 150. Any code read by the cash register 140, may be transmitted by the cash register 140 to the computer 60 via the communications network 120. Such infor- mation may be advantageous for facilitating inventory monitoring, as well as facilitating return of unsold physical parts 70. Information transmitted by a cash register 140 may be used for enabling of a right to stream or download a digital content 100. The electronic device 150 may further write information to an electronic tag 90 or to a package electronic tag 447. Such information may be;

A code provided by the computer 60 via the communications network 120.

A package digital content 101 provided by the computer 60 via the communications network 120.

At least one security key for accessing digital content 100 or 101 , or other suitable information.

A first content identifier code 91 .

A code provided by the computer 60 may facilitate a confirmation that an ownership of a physical part 70 has been correctly transferred from a retail part 20 to a customer 160. Such confirmation may facilitate an enablement of an associa- tion 1 10.

Such enablement of an association 1 10 or communication between electronic tag 90 and computer 60 may be advantageous to confirm a correct transfer of ownership of a physical part 70 and a right to digital content 100. Thereby copyrights and content owner's rights may be protected.

A payment may be set up as a monthly payment. Such payment may be connected to a banking system including automatic withdrawals or automatic invoice generation.

When the retail part 20 has received the payment and the consumer 160 has received the physical part 70, the consumer has also received a right to stream or download a digital content 100. Information such as a payment may be transmitted by a cash register 140 to a computer 60 via communications network 120. Such payment information may be used for enabling of a right to stream or download a digital content 100. Such payment information may also be used to enable a right to stream or download a digital content 100, with a higher resolution. An enablement triggered by a cash register 140 may be advantageous for a retail part 20, by preventing theft of physical parts 70 as a way of obtaining digital content 100 illegally. Another advantage may be for a consumer 160 has an opportunity to influence or select digital content 100 associated with the physical part 70. E.g. a consumer 160 may select between a predefine variety of different digital content 100.

The cash register 140 may be adapted for registering information about a customer 160, information such as: age, gender, name, address, phone number, interests, occupation, income, hobbies, and other information relevant to purchas- ing of an entertainment product. Such information may be registered by the cash register 140 and may be transmitted via the communications network 120 to the server 60, or other memory resources adapted for receiving information from a cash register 140. Information registered by a cash register 140 about a consumer 160 may be used for: marketing purposes, product and service improvements, or social networks.

According to an embodiment, physical parts 70 may be packaged in packages 445. A retail part 20 may be an integral part of supplier part 10. The retail part 20 may also be a function within the supplier part 10. Such integration of a retail part 20 in a supplier part 10 may be advantageous for on-line shopping.

With reference to Fig. 5 a client part 30, in an embodiment, includes an electronic device 170, adapted for streaming or downloading of digital content 100, for obtaining a complete entertainment product. An example embodiment of a physical part 70 including its body 305 may be magazines, books or posters. Such magazines, books or posters may be capable of carrying printed content 80 such as text, graphics and pictures. In a printing house, referred to as the physical generation facility, paper or other material may be transformed into magazines, newspapers, posters and other parts, constituting a part of an entertainment product. The material that the body 305 may be generated of, for carrying the printed content 80, may advantageously be generated of paper, carton, or plastics. The body 305 may also be generated of materials such as metal, fabric or plant fiber. The body 305 carrying printed content 80 may include a plurality of layers. Each layer may include different materials in order to achieve desired characteristics. The dif- ferent layers may be joined together in a paper production process, in a printing process, or in a later formatting process.

An electronic tag 90 may be associated with a body 305 carrying the printed content 80. The electronic tag 90 may be attached at a surface of the body 305. The electronic tag 90 may also be implemented as a sub-layer in the body 305, carrying the printed content 80. The electronic tag 90, may be associated with the material in production, e.g. paper or carton production. The electronic tag 90 may also be associated as one step of the generation process. The electronic tag 90 may also be associated at a later formatting or post production stage, electronic tags 90 are typically pre-programmed with a code, which may be used as a first content identifier code 91 , The electronic tag 90 may also be programmed with further information such as other codes, encryption keys, digital content, depending on desired final product and electronic tag capabilities.

In an embodiment (Fig. 5A) the body 305 carrying printed content 80 may be embodied by a clothing article like a T-shirt or scarf. The body 305 may also be embodied by consumer oriented merchandizes like perfume or chocolate. Either the body 305 itself may carry printed content 80 associated with at least one electronic tag, or a surrounding has such capabilities. Examples of such surroundings are a bottle enclosing perfume, or a box enclosing chocolate. Further examples (Fig. 5A) of merchandizes are; cereals, candies and toys. The body 305 is of a perishable kind, the electronic tag 90 may be associated with a surrounding. An electronic tag 90 may also be associated on an inside of a package 445, particularly if the package has a shielding 450.

In an embodiment the printed content 80 is not printed, but embroidered, painted, moulded, impacted or by other means shaped to express a physical content. Printed content 80 is an advantageous way of expressing physical content. However other ways for artists and creators such as embroidered, painted, moulded, impacted content is also advantageous.

A body 305, printed content 80 on a body 305 and an electronic tag 90, are parts constituting a physical part 70 of an entertainment product. Once any package 445 or other clothing is removed from a physical part 70, it may be ready for consumption. A consumer may assimilate printed content 80 by reading text, looking at pictures or other kind of graphics, carried by a body 305. An electronic tag 90 is located, by an electronic device 170. The electronic device 170 may read a first content identifier code 91 of an electronic tag 90. An electronic tag 90 may be integrated with a material. To facilitate finding a vicinity of an electronic tag 90, the vicinity may be indicated by a symbol 310. Such a symbol 310 may guide a customer 160 to place the electronic device 170 close to an electronic tag 90.

If an electronic device 170 is about to read an electronic tag 90 for the first time, the electronic device 170 may need to obtain an application 320. Such an application 320 may be requested from a computer 60 via a communications net- work 120, and installed on the electronic device 170. The electronic device 170 with an electronic device 171 may read an electronic tag 90, and obtain a first content identifier code 91 of the electronic tag 90. Whenever the first content identifier code 91 is obtained by the electronic device 170, the electronic device 170 may transmit a content retrieval request via the communications network 120. The con- tent retrieval request may include the first content identifier code 91 . A computer 60 of a supplier part 10 may receive the request. The computer 60 may retrieve a digital content 100. The digital content 100 may be delivered via the communications network 120 to the electronic device 170. The electronic device 170 may receive the digital content 100 as a stream or a file download. The digital content 100 may be associated with the physical part 70. If the digital content 100 is received as a stream, it may start to play instantly. If the content 100 is received as a file download, it may start to play instantly, or when the file download is completed.

A digital content 100 may be in form of: a piece of music, an entire music album, a music movie, a music movie album, a movie, a feature movie, a game, a video game, quiz, sound, picture, text, audio of a read text, other audio, photo, or other kind of digital entertaining content.

Digital content 100 may be adapted for storage and distribution digitally to be played on all kind of electronic devices 170. Examples of such are: mobile phones, personal computers, internet-connected players, Hi-Fi systems, home en- tertainment systems, portable music players, portable movie players, portable electronic reading pad, and similar. An electronic device 170 may be identified by an identity 340. The identity may include: phone number, IP-address, MAC-address, e-mail address, host name, or other generic identity codes which are adapted for electronic devices 170.

Content 100 may be delivered over any kind of communications network

120 adapted for distribution of digital content 100. Digital content 100 is advantageously carried by TCP for downloading and UPD for streaming over the Internet, or any other TCP/IP- or UDP/IP-based network.

A physical part 70 may include a plurality of electronic tags 90. When one electronic tag 90 has been read and the digital content 100 has been played, a second electronic tag 90:2 with a second first content identifier code 91 :2 may be read, and a second digital content 100:2 may be delivered in the same manner.

In an embodiment an electronic device 170 may simultaneously ready a plurality of electronic tags 90. The electronic device 170 will receive a combination of first content identifier codes 91 , from the electronic tags 90. Such combination may form a code or link associated with a digital content 100:3. The association to a digital content 100:3 may be formed by a plain plurality of first content identifier codes 91 . The association may also be formed be a specific combination of first content identifier codes 91 , e.g. 91 :1 , 91 :2 and 91 :4. Such specific combination of first content identifier codes 91 may form an ito a digital content 100:4. A combination of first content identifier codes 91 may also cause the application 320 of the electronic device 170 to perform a different operation, compared with a single first content identifier code 91 . A plurality of first content identifier codes 91 may result in an association with a digital content 100, a digital content 100 other than the in- dividual first content identifier codes 91 would be associated with. The same may be for second content identifier codes 95. Whereas a plurality of a specific combination may result in an association with a digital content 100, other than the digital content 100 associated with the individual second content identifier codes 95.

Once an electronic device 170 has read an electronic tag 90, the elec- tronic device 170 may transmit a content retrieval request including a first content identifier code 91 a plurality of times. The content retrieval request may be transmitted without reading the electronic tag 90 again. The content retrieval request may be transmitted by the application 320, which may have stored the first content identifier code 91 in a memory segment of the electronic device 170, according to one embodiment.

A second electronic device 170:2 with an electronic reader 171 may read an electronic tag 90. The second electronic device 170:2 may obtain a first content identifier code 91 of the electronic tag 90. Whenever a first content identifier code 91 may be obtained by the electronic device 170:2, the electronic device 170:2 may transmit a content retrieval request including the first content identifier code 91 via the communications network 120. The computer 60 of the supplier part 10 may receive the request, and retrieve a digital content 100. The digital content 100 may be delivered via the communications network 120, to the second electronic device 170:2. The second electronic device 170:2 may receive the content 100 as a stream or a file download. The digital content 100 associated with the printed content 80. If the content 100 is received as a stream, it may start to play instantly. If the content 100 is received as a file download, it may start to play instantly or when the file download is completed.

When the first electronic device 170: 1 may transmit a content retrieval request to stream or download the content again, the first electronic device 170: 1 may have to read the electronic tag 90 and obtain the first content identifier code 91 again. Further transmit the digital content 100 request including the first content identifier code 91 . Such a content retrieval request may also contain a timestamp 330, informing about the last read of a specific electronic tag 90. Further following the above described process.

A first electronic device 170, may lose its authorization to stream or download a digital content 100 to a second electronic device 170:2. The second electronic device 170:2 may acquire the authorization by reading the electronic tag 90 and obtain the first content identifier code 91 . Further send a content retrieval request about digital content 100, after the first device 170: 1 , whereby the first electronic device 170:1 may re-acquire the authorization, from the second elec- tronic device 170:2. It is advantageously that an owner of a supplier part 10, may set a limitation of how many electronic devices 170:n that has authority without needing to read the electronic tag 90, to a plurality, but presumably at least one. Such arrangement support copyright protection. Further advantages is that the physical part 70, just like CDs may be lent to friends or given away and thus transferring the right to the content over a limited time or permanently.

In an embodiment where a digital content 100 may be downloaded to an electronic device 170, the digital content 100 may be stored in a memory segment, in the electronic device 170. When a digital content 100 obtained as a downloaded file, the file may not need to be downloaded again. Only a request from an application 320 may be transmitted to a computer 60. Further the electronic device 170 may receive an authorization to play the file with digital content 100 from the memory segment of the electronic device 170.

Further referring to Fig. 5, in one embodiment a physical part 70 is associated with a first content identifier code 91 . The first content identifier code 91 may be expressed through a barcode, a two dimensional barcode, an alphanumerical value or other means capable to include and mediate a code machine or human readable. Where a code is machine readable, an electronic device 170 may have a bar code reader 350, according to Fig. 6. The electronic device 170 may also have a camera 360. A bar code reader 350 may read a bar code or a two dimensional bar code. The barcode carrying a first content identifier code 91 . Where an electronic device may have a camera, the application 320 may obtain a copy of a code through the camera 360. The application may generate a first content identifier code 91 for requesting digital content 100.

According to one embodiment articles such as magazines, posters, cloths consumable merchandise referred to as physical part 70, may benefit of a proper packaging 445. The packaging 445 may have several advantageous purposes; protecting the merchandize, provide a proper or exclusive perception, and make it suitable for logistical handling. The packaging may also provide a shielding which can be an electromagnetic shielding 450. An electromagnetic shielding 450 may shield the body 305 carrying the at least one electronic tag 90. The shielding 450 may in that way protect the electronic tag 90 from unauthorized reading. Protecting the electronic tag 90 from unauthorized reading may be advantageous for protecting authors, artists, journalists and entertainment company's copyrights. The electromagnetic shielding 450 may block or obstruct reading an electronic tag 90 car- ried by a body 305 when it is in the logistics chain. The shielding 450 may further block reading of an electronic tag 90, when it is displayed by a retail part 20. It is also possible for a consumer 160 with a wish not to expose a digital content 100, to protect it from being assimilated by others. The packaging 450 may be sealed by a once breakable seal 449, but possible to close at least once. The electromagnetic shielding 450 that may be associated with the package 445 may be consisting of a metal grid, creating a faraday cage. The shielding 450 may also include a metal foil, a conductive plastic, water or any other material which is adapted to create an electromagnetic shielding. Such a shielding 450 may be inte- grated into the packaging material. The shielding 450 may be attached to least one of the packaging materials surfaces. The shielding 450 may also be a secondary packing material. The shielding 450 may be the packaging material itself. Such shielding may be adapted to shield frequencies around 13.56 MHz or in a wider span 3 to 30 MHz, according to the ISO/IEC 14443 proximity-card standard. The shield 450 may also be adapted to shield around 135 KHz, 2.45 GHz, 860 to 930 MHz or 433.92 MHz. By this communication with an electronic tag will be blocked. The shielding 450 may also block other frequencies used by other electronic devices capable of carrying at least a first content identifier code 91 , and therefore block communication with other wireless electronic devices capable of carrying a first content identifier code 91 .

Any kind of package 445 adapted for an entertainment product which is closed at some stage in the production, before shipped to stores, may have a seal 449. The function of such a seal 449 is to provide an indication of if the package has been opened after leaving the production. If someone tampers with the pack- age, such a seal 449 will disclose that fact. However; once the package has been correctly opened, it might be desired to reclose the package.

A packaging 445 adapted to package entertainment products may have various shapes. Further the packaging 445 may include various types of materials with the purpose to provide appropriate packaging. The packaging material may include of paper, carton, plastics, fabric, plant fibre, metal or any other material adapted for packaging consumer merchandize. The packaging 445 may have different shapes. It may be in form of a box with a significant internal space, adapted for packaging an entertainment product. According to Fig. 6 such a box-like packaging 445:A may have stiff walls capable to maintain its shape with or without content in it. Another example of such a packaging may be a folder. Such a folder package 445: B has less articulated internal space, but may advantageously be adapted to fit a poster, a magazine or similar shaped body. Further another example of packaging well suited to package an entertainment product, is a bag shaped package 445:C. The bag shaped package 445:C with soft or semisoft walls, may be capable to encapsulate an entertainment product 105 as described.

A package 445 may have at least one package electronic tag 447 associ- ated with it. The package electronic tag 447 may be located on an outside of an electromagnetic shielding 450. The package electronic tag 447 may provide opportunities for a supplier part 10 to link to digital content 101 . The digital content 101 has a non commercial value or a marketing value. The digital content 101 may be samples of digital content which is part of the entertainment product samples including; as a share of a digital content, digital content with lower quality or resolution, digital content with promotional messages inserted. The package electronic tag 447 associated with an outside of a package 445, may also carry small pieces of digital content 101 in a memory segment of the package electronic tag 447.

In an embodiment an electronic device 170: 1 may transmit a digital con- tent retrieval request, including a first content identifier code 91 , to a computer 60. The electronic device 170: 1 may receive digital content 100 and forward the digital content 100 to a different electronic device 170:2. This may be advantageous for a consumer 160, by enabling a first electronic device 170: 1 (e.g. a mobile phone) to act as a remote control for a different electronic device 170:2 (e.g. a home enter- tainment system).

In another embodiment an electronic device 170:1 may transmit a digital content retrieval request, including a first content identifier code 91 , to a computer 60. The content retrieval request may include an instruction to deliver the digital content 100 to a different electronic device 170:2. This may be advantageous for a consumer 160, by enabling a first electronic device 170: 1 (e.g. a mobile phone) to act as a remote control for a different electronic device 170:2 (e.g. a home entertainment system). A supplier part 10 may set a limitation on how many electronic devices 170 that may be authorized request content without including the first content identifier code 91 in such a content retrieval request. It may be at least one, but may be a plurality. In a normal operation it may in a range of 1 to 10, or 1 to 100, or in an extended mode 1 to 500. The limitation may be set in the computer 60, and subsequently supervision by the computer 60. Such a limitation may be advantageous protecting the copyright and preventing illegal distribution of digital content 100.

If the content retrieval request is out of limitation, the electronic device 170 is required to read the electronic tag 90 again. The electronic device 170 may obtain a new timestamp and be authorized to continue. As a consequence an electronic device 170:2 may lose its authorization to a request a digital content 100, without include reading the electronic tag 90 to obtain the first content identifier code 91 again. Such a limitation may be exemplified by a queue system. If the limit is set to 3, the 3 electronic devices 170 which has the most recant timestamp of reading the same first content identifier code 91 , will be within the limitation. When a fourth electronic device 170 reads the same first content identifier code 91 , that fourth electronic device 170 will obtain the most recant timestamp. Subsequently the electronic device 170 of the original 3, with the oldest timestamp, will turn out of limitation and lose the authorization.

It may be advantageous for artists, representatives, and other copyright owners to be able to protect copyright material, by such limitation. Only consumer 160 that has obtained an ongoing access to an electronic tag 90, may also be able stream or download digital content 100. Further may damages of illegal copying of physical parts 70 or first content identifier codes 91 be limited.

A supplier part 10 may set a limitation on how many electronic devices 170 that may be authorized to concurrent stream or download a digital content 100: 1 , electronic devices 170 which has transmitted the content retrieval request from the same individual first content identifier code 91 :1 of the same individual electronic tag 90:1 . It may be at least one, but may be a plurality. In a normal operation it may in a range of 1 to 10, or 1 to 100, or in an extended mode 1 to 500. The limitation may be set in the computer 60, and subsequently supervision by the computer 60. Such a limitation may be advantageous protecting the copyright and preventing illegal distribution of digital content 100. Only consumer 160 that has obtained an ongoing access to an electronic tag 90, may also be able stream or download digital content 100. Further may damages of illegal copying of physical parts 70 or first content identifier codes 91 be limited.

If the number of concurrent streams or downloads not is within limitation at a request from the electronic device 170, it may have to wait, until other electronic devices 170:n has finished streaming or downloading of content 100: 1 based on the first content identifier code 91 : 1 . Such limitation may be supervised by monitor- ing the number of concurrent streams or downloads, with an origin of the same first content identifier code 91 .

The cash register 140 may be receive socio demographic information about a customer 160. Such information may be sent via communications network 160 to the computer 60.

Fig.1 1 A is a flow chart illustrating an embodiment of client part 30 procedure receiving digital content 100 according to Fig. 5.

In step S320 an electronic device 170 read a first content identifier code 91 of an electronic tag 90.

In step S325 the electronic device 170 transmit a content retrieval request, with the first content identifier code 91 included, via a communications network 120, to a computer 60.

In step S330 the computer 60 receives the request from the electronic device 170.

In step S339 the computer 60 retrieve the content 100 associated with the first content identifier code 91 , of the first database 633.

In step S340 the digital content 100 may be delivered by the computer 60 via the communications network 120. The content 100 may be delivered as a stream or as a file download.

In step S345 the digital content 100 may be received by the electronic de- vice 170, based on the content request in step S325. In step S350 the digital content 100 may be instantly played or stored in a memory segment of the electronic device 170. In this step S350 a complete entertainment product is obtained.

Further examples related to this invention. In an embodiment a process at the retail part 20 may be reversed in such a way that a payment first may be registered at the cash register 140. A request may be sent to the storage area 130, which forwards the request to the physical production facility 40. Alternatively the cash register 140 may send the request directly to the physical production facility 40. The physical production facility may generate a physical part 70, according to the request received by the cash register 140. The generated physical part 70 may be instant output on the port 41 , for delivering to the retail part 20, and instant delivering to a consumer 160.

In an embodiment a consumer 160 may receive a physical part 70. The physical part 70 with an associated electronic tag 90 which has a first content identifier code 91 , may have an association 1 10 stored in a second database 634. The association 1 10 may be stored in a disabled state. Such that a digital content 100 retrieval request from an electronic device 170 may not cause a computer 60 to retrieve digital content 100 in response. A consumer 160 that may have received a physical part 70 prior registering a payment in a cash register 140, may register a payment in a cash register 140. With the registration of a payment an ownership of a physical part 70 may be transferred from an owner of the retail part 20 to a consumer 160. With the delivery of a physical part 70, a right to stream or download a digital content 100 is obtained by a consumer 160. It may be advantageous for a retail part 20 to be able to distribute physical parts 70 in a first stage, and in a second stage transfer ownership of physical parts 70. An example is mass distribution via mail as promotion material, hence providing a consumer 160 an option to register a payment in a cash register 140 and at a later stage and at the registration receive a right to stream or download a digital content 100.