Title:
ESTIMATING DEMOGRAPHIC STATISTICS OF MEDIA VIEWERSHIP VIA CONTEXT AWARE MOBILE DEVICES
Document Type and Number:
WIPO Patent Application WO/2013/155137
Kind Code:
A3
Abstract:
A method of generating demographic statistics related to an event includes using sensor data acquired at a mobile device to estimate a value for a category of a demographic model of a user of the mobile device; using sensor data acquired at the mobile device to detect an occurrence of the event in which the user of the mobile device participates; and associating the estimated value for the category of the demographic model of the user of the mobile device with the event.
Inventors:
GROKOP LEONARD HENRY (US)
Application Number:
PCT/US2013/035898
Publication Date:
June 19, 2014
Filing Date:
April 10, 2013
Export Citation:
Assignee:
QUALCOMM INC (US)
International Classes:
H04W24/00; H04W4/021; H04W4/029; H04W4/21
Foreign References:
| US20110283319A1 | 2011-11-17 | |||
| US20110258049A1 | 2011-10-20 | |||
| US20110264599A1 | 2011-10-27 | |||
| US20110019001A1 | 2011-01-27 | |||
| US20100242061A1 | 2010-09-23 | |||
| US20090106084A1 | 2009-04-23 |
Other References:
See also references of EP 2848027A4
Attorney, Agent or Firm:
HENDERSON, Mymy et al. (Two Embarcadero Center 8th Floo, San Francisco California, US)
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