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Patent Searching and Data


Title:
FINANCIAL PRODUCT RECOMMENDATION DEVICE AND METHOD, AND COMPUTER-READABLE STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2019/071906
Kind Code:
A1
Abstract:
Disclosed in the present application is a financial product recommendation device. The device comprises a memory and a processor. A financial product recommendation program that runs on the processor is stored in the memory, and the program implements the following steps when executed by the processor: extracting, from an item information table, item characteristics corresponding to a target customer; calculating, based on a preset classification model and according to the item characteristics of the target customer, a satisfaction level with financial products held by the target customer; selecting, according to product data of the financial products held by the target customer and the satisfaction level with the financial products held, a financial product to be recommended to the target customer; obtaining contact media corresponding to each item in the item information table of the target customer, and predicting, according to the obtained contact media, a common contact medium of the customer; and recommending the financial product to the target customer via the common contact medium. Also proposed in the present application are a financial product recommendation method and a computer-readable storage medium. The present application improves recommendation success rates for financial products.

Inventors:
LIU RUIKAI (CN)
WU ZHENYU (CN)
WANG JIANMING (CN)
XIAO JING (CN)
Application Number:
PCT/CN2018/077631
Publication Date:
April 18, 2019
Filing Date:
February 28, 2018
Export Citation:
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Assignee:
PING AN TECH SHENZHEN CO LTD (CN)
International Classes:
G06Q40/06
Foreign References:
CN107194754A2017-09-22
CN106991609A2017-07-28
CN104424247A2015-03-18
US20140114674A12014-04-24
Attorney, Agent or Firm:
SHENZHEN WORLD INTELLECTUAL PROPERTY AGENCY (GENERAL PARTNERSHIP) (CN)
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