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Title:
INTEGRATED SYSTEM ARCHITECTURE AND METHODS FOR ADVERTISING INVENTORY ALLOCATIONS
Document Type and Number:
WIPO Patent Application WO/2015/024003
Kind Code:
A3
Abstract:
System architecture and methods for enabling a client-side real-time auction of advertising inventory that works in conjunction with ad serving technologies. Multiple parallel requests are sent from the end-user's browser client to multiple real-time bidders who respond with a bid & advertisement for each unit, the bids are compared within the end-user's browser and the winning bid is sent to an ad serving system to be compared with other statically priced advertisements and exchange demand to determine the winning advertisements that will be displayed to the end-user. In addition, the system architecture includes system and methods for online advertising placement that provide possibly defaulting advertisement tags the opportunity to serve an advertisement ahead of a lower value tag that is guaranteed to fill, resulting in higher CPMs (i.e., Cost Per Mille) for web publishers.

Inventors:
SAIFEE QASIM (US)
SHEN BIN (US)
SCHMIDT BRIAN (US)
ROBINSON JARRIET (US)
TANNENBAUM DAVID (US)
TELYATNIKOV VADIM (US)
SOTELO CALEB DANIEL (US)
MOLINARO ANTHONY (US)
Application Number:
PCT/US2014/051376
Publication Date:
April 09, 2015
Filing Date:
August 15, 2014
Export Citation:
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Assignee:
OPENX TECHNOLOGIES INC (US)
SAIFEE QASIM (US)
SHEN BIN (US)
SCHMIDT BRIAN (US)
ROBINSON JARRIET (US)
TANNENBAUM DAVID (US)
TELYATNIKOV VADIM (US)
SOTELO CALEB DANIEL (US)
MOLINARO ANTHONY (US)
International Classes:
G06F17/30; G06Q30/02; G06Q30/06
Foreign References:
US20110270689A12011-11-03
US20130138514A12013-05-30
US7296033B12007-11-13
US20130080264A12013-03-28
US20110282751A12011-11-17
US20130163428A12013-06-27
US20090204541A12009-08-13
US20130124357A12013-05-16
US8255285B12012-08-28
Attorney, Agent or Firm:
KUYPER, Reena et al. (201 S. Main Street Suite 25, Salt Lake City UT, US)
Download PDF:
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