Title:
LOCATION-BASED ADVERTISEMENT METHOD AND SYSTEM THEREFOR
Document Type and Number:
WIPO Patent Application WO/2017/095041
Kind Code:
A1
Abstract:
A location-based advertisement method and a location-based advertisement system are disclosed. According to one aspect of the present invention, the location-based advertisement method comprises the steps of: checking, by the location-based advertisement system, the location of a client terminal; determining, by the location-based advertisement system, at least one piece of first advertisement information or at least one piece of second advertisement information to be respectively exposed to a first advertisement region and a second advertisement region displayed on the client terminal, on the basis of the checked location; and exposing, by the location-based advertisement system, the determined at least one piece of first advertisement information or at least one piece of second advertisement information , to the first advertisement region or the second advertisement region, respectively, wherein the at least one of piece of first advertisement information is determined on the basis of the location and a result of bidding performed for each area unit, and the at least one of piece of second advertisement information is determined on the basis of the location and a corresponding location of a sponsor corresponding to each piece of advertisement information.
Inventors:
KIM BONG JIN (KR)
KIM SOO KWON (KR)
PARK JEONG BIN (KR)
KIM SOO KWON (KR)
PARK JEONG BIN (KR)
Application Number:
PCT/KR2016/012898
Publication Date:
June 08, 2017
Filing Date:
November 10, 2016
Export Citation:
Assignee:
WOOWA BROTHERS CO LTD (KR)
International Classes:
G06Q30/02; G06Q30/08; H04W4/02; H04W4/021
Foreign References:
| KR20140073626A | 2014-06-17 | |||
| KR20130085010A | 2013-07-26 | |||
| JP2008097545A | 2008-04-24 | |||
| KR20100121590A | 2010-11-18 | |||
| KR20150098285A | 2015-08-28 |
Attorney, Agent or Firm:
SHIM, Choong Sup (KR)
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