Title:
MARKETING ACTIVITY QUALITY ASSESSMENT METHOD, SERVER, AND COMPUTER READABLE STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2019/196502
Kind Code:
A1
Abstract:
The present application discloses a marketing activity quality assessment method, said method comprising: acquiring all activity data concerning a current activity and other activities in a database; pre-processing the activity data; using a pre-established activity quality assessment model to process the activity data so as to obtain an activity quality score of the current activity and activity quality scores of other activities; and presenting an activity effect on a bubble diagram, and performing comparisons between the activities. The present application further provides a server and a computer readable storage medium. The marketing activity quality assessment method, the server, and the computer readable storage medium provided in the present application can clearly compare the effects of activities in various aspects, thereby facilitating the improvement of marketing activity efficiency, and providing directions and ideas for subsequent activity optimization and new activity planning.
Inventors:
YANG LIANGJI (CN)
CHEN KUANGYU (CN)
WANG SIJING (CN)
CHEN KUANGYU (CN)
WANG SIJING (CN)
Application Number:
PCT/CN2018/123580
Publication Date:
October 17, 2019
Filing Date:
December 25, 2018
Export Citation:
Assignee:
ONE CONNECT SMART TECH CO LTD SHENZHEN (CN)
International Classes:
G06Q30/02
Foreign References:
| CN108805603A | 2018-11-13 | |||
| CN106600007A | 2017-04-26 | |||
| CN106716472A | 2017-05-24 | |||
| KR20110100030A | 2011-09-09 |
Attorney, Agent or Firm:
SHENZHEN WORLD INTELLECTUAL PROPERTY AGENCY (GENERAL PARTNERSHIP ) (CN)
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