MERCHANDISING STREAMING VIDEO CONTENT

Title:

MERCHANDISING STREAMING VIDEO CONTENT

Document Type and Number:

WIPO Patent Application WO/2013/022979

Kind Code:

A8

Abstract:

Techniques are described for merchandising streaming media content to viewers in an engaging manner. A streaming media device may provide a content browsing interface configured to merchandise a set of streaming media titles to a viewer. Rather than rely solely on scrolling lists, titles, box shots, or other metadata associated with the titles available in the streaming media library, the content browsing interface merchandises the library by presenting short merchandising previews of the titles. Doing so creates an engaging content browsing experience where viewers are presented with the actual content of titles available from a streaming media service.

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Inventors:

YELLIN TODD SCOT (US)
PURNELL-FISHER THOMAS (US)
MARENGHI MATT (US)

Application Number:

PCT/US2012/050006

Publication Date:

October 17, 2013

Filing Date:

August 08, 2012

Export Citation:

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Assignee:

NETFLIX INC (US)
YELLIN TODD SCOT (US)
PURNELL-FISHER THOMAS (US)
MARENGHI MATT (US)

International Classes:

H04N7/173; H04N5/93

Attorney, Agent or Firm:

MCCLELLAN, Gero G. et al. (LLP3040 Post Oak Blvd. Suite 150, Houston Texas, US)

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