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Patent Searching and Data


Title:
MESSAGE-BASED ADVERTISEMENT PROVIDING SYSTEM AND METHOD USING LOCK SCREEN
Document Type and Number:
WIPO Patent Application WO/2017/175904
Kind Code:
A1
Abstract:
The present invention relates to a message-based advertisement providing system and method using a lock screen, wherein advertisement information for advertising an object is collected from a landing page of the object being advertised on the basis of link information linked to an advertising message received by a user device, so as to generate an advertising content, and the corresponding advertising content is provided to the user device so as to display the same on a lock screen of the user device. The present invention comprises: transmitting an advertising message to a user device; generating an advertising content on the basis of a landing page of an object being advertised, which corresponds to link information extracted by parsing the advertising message in the user device; and providing the advertising content to the user device so as to display the same on a lock screen of the user device. Therefore, the advertising content related to the advertised object corresponding to the advertising message is provided to be viewed through the lock screen which is displayed initially every time the user device is activated. Accordingly, the present invention can attract a user's attention and, at the same time, can greatly improve the effectiveness of advertising.

Inventors:
LEE YOUNG HO (KR)
LEE GWAN WOO (KR)
Application Number:
PCT/KR2016/003954
Publication Date:
October 12, 2017
Filing Date:
April 15, 2016
Export Citation:
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Assignee:
BUZZVIL CO LTD (KR)
International Classes:
G06Q30/02; G06F17/30; G06Q50/10; H04M1/72436; H04W4/12
Foreign References:
KR20150123748A2015-11-04
KR20110054182A2011-05-25
KR20150004305A2015-01-12
Other References:
ANITOY, 21 March 2016 (2016-03-21), Retrieved from the Internet
KIM: "Catching First Screen of Smart Phone...Best " MOney Making Apps"", Retrieved from the Internet
Attorney, Agent or Firm:
JEON, Jong Hag (KR)
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