Title:
METHOD AND ADVERTISEMENT PUSH SYSTEM FOR PUSHING ADVERTISEMENT ACCORDING TO USER FACIAL FEATURE
Document Type and Number:
WIPO Patent Application WO/2017/024507
Kind Code:
A1
Abstract:
Provided are a method and advertisement push system for pushing an advertisement according to a user facial feature, belonging to the field of the Internet; said method comprises: recording a label corresponding to a movie and a label corresponding to an advertisement; counting the labels corresponding to movies ordered by a user corresponding to a specific facial feature; if the number of times a movie having a particular label is ordered by the user is larger than the number of times the user orders a movie having another label and exceeds a certain threshold, then setting said specific label to be an interest label of the user corresponding to the facial feature; when the user corresponding to the facial feature is detected to have ordered a movie, pushing to the user corresponding to the facial feature an advertisement having the same interest label. In the method, the user facial feature and a movie corresponding to the facial feature are monitored, and the interests of the user corresponding to the facial feature are thereby recognized, thus relevant advertisements are automatically pushed and the accuracy of delivered advertising is improved.
Inventors:
CHANG PING (CN)
Application Number:
PCT/CN2015/086579
Publication Date:
February 16, 2017
Filing Date:
August 11, 2015
Export Citation:
Assignee:
CHANG PING (CN)
International Classes:
G06Q30/02
Foreign References:
| CN103279878A | 2013-09-04 | |||
| CN102346898A | 2012-02-08 | |||
| CN104486680A | 2015-04-01 | |||
| CN104573619A | 2015-04-29 | |||
| US20090010499A1 | 2009-01-08 |
Download PDF: