Title:
METHOD AND APPARATUS FOR DIVIDING USER GROUP
Document Type and Number:
WIPO Patent Application WO/2017/080398
Kind Code:
A1
Abstract:
A method and apparatus for dividing a user group. The method comprises: capturing user identifications (101); establishing a common behaviour relationship between the user identifications to obtain a user node diagram (102); identifying one or more core user groups in the user node diagram according to the common behaviour relationship (103); and dividing one or more target user groups in the one or more core user groups according to the common behaviour relationship (104). On one hand, the manual setting of a rule is avoided, different user groups have different distribution characteristics, and although a relatively large difference exists in individual behaviours, a potential relationship of users is relatively stable, and a diagram-based user group division method improves the user group division precision. On the other hand, by roughly dividing core user groups, the amount of data is greatly reduced, the division efficiency is thus improved and the user group division precision is improved.
Inventors:
HUANG GUANGYUAN (CN)
Application Number:
PCT/CN2016/104490
Publication Date:
May 18, 2017
Filing Date:
November 04, 2016
Export Citation:
Assignee:
ALIBABA GROUP HOLDING LTD (CN)
International Classes:
G06F17/30
Foreign References:
| CN103914493A | 2014-07-09 | |||
| CN102194149A | 2011-09-21 | |||
| CN103678669A | 2014-03-26 | |||
| US20090216581A1 | 2009-08-27 |
Attorney, Agent or Firm:
BEIJING SANYOU INTELLECTUAL PROPERTY AGENCY LTD. (CN)
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