Title:
METHOD AND APPARATUS FOR IDENTIFYING TARGET USER
Document Type and Number:
WIPO Patent Application WO/2017/148272
Kind Code:
A1
Abstract:
Embodiments of the present application provide a method and apparatus for identifying a target user. The method comprises: obtaining user information of a user to be identified, the user information comprising behavior information and association information; for the behavior information, determining a behavior index of the user to be identified; for the association information, determining an association index of the user to be identified; and determining whether the user to be identified is a target user according to the behavior index and the association index. Calculation modes of a behavior index and an association index are specified, and the identification method can be standardized and quantified, so that the identification of a target user is more accurate and effective.
Inventors:
HU YUXIANG (CN)
Application Number:
PCT/CN2017/073866
Publication Date:
September 08, 2017
Filing Date:
February 17, 2017
Export Citation:
Assignee:
ALIBABA GROUP HOLDING LTD (CN)
International Classes:
G06Q30/02
Foreign References:
CN104239335A | 2014-12-24 | |||
CN104239338A | 2014-12-24 | |||
US20100088327A1 | 2010-04-08 |
Attorney, Agent or Firm:
BEIJING SANYOU INTELLECTUAL PROPERTY AGENCY LTD. (CN)
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