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Patent Searching and Data


Title:
METHOD AND APPARATUS FOR PROVIDING PRODUCT PLACEMENT
Document Type and Number:
WIPO Patent Application WO/2018/226021
Kind Code:
A1
Abstract:
One embodiment provides a method comprising identifying a product placement opportunity for a product in a frame of a piece of content during playback of the piece of content on a display device. The method further comprises determining a location in the frame to insert product placement content for the product based on a learned statistical model representing learned placement patterns related to the product. The method further comprises modifying the product placement content based on one or more objects present in the frame, and inserting a product placement for the product in the piece of content by inserting the modified product placement content in the frame based on the location. The modified product placement content appears to occur naturally in the piece of content.

Inventors:
MARTINEAU JUSTIN C (US)
Application Number:
PCT/KR2018/006420
Publication Date:
December 13, 2018
Filing Date:
June 05, 2018
Export Citation:
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Assignee:
SAMSUNG ELECTRONICS CO LTD (KR)
International Classes:
H04N5/93; G06F17/50; G06K9/00; G06K9/66; G06N20/00; G06Q30/02; G06Q30/06; G11B27/036
Domestic Patent References:
WO2016109056A12016-07-07
Foreign References:
US8949889B12015-02-03
US20080104634A12008-05-01
US20160212455A12016-07-21
Other References:
BENJAMIN ROSMAN ET AL.: "Learning Spatial Relationships between Objects", THE INTERNATIONAL JOURNAL OF ROBOTICS RESEARCH, vol. 30, no. 11, 30 September 2011 (2011-09-30), pages 1328 - 1342, XP055563140
See also references of EP 3590255A4
Attorney, Agent or Firm:
LEE, Keon-Joo et al. (KR)
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