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Patent Searching and Data


Title:
METHOD AND DEVICE FOR DETERMINING GROUP OF TARGET USERS
Document Type and Number:
WIPO Patent Application WO/2019/169961
Kind Code:
A1
Abstract:
A method and device for determining a group of target users. The method comprises: determining, according to behavior data of a user associated with a product to be recommended, a potential user to which the product is to be recommended (100); acquiring, according to user characteristics of the potential user, a group of users similar to the potential user (102); obtaining, according to user characteristics of the respective users in the group of similar users, probability scores of the users, the probability score indicating a probability that the user can be a target user of the product (104); and determining multiple users with the probability scores meeting a preset condition to be a group of target users, and recommending the product to the group of target users (106).

Inventors:
GUO, Xiaobo (Alibaba Group Legal Department 5/F, Building 3 No.969 West Wen Yi Road, Yu Hang Distric, Hangzhou Zhejiang 1, 311121, CN)
Application Number:
CN2019/072754
Publication Date:
September 12, 2019
Filing Date:
January 23, 2019
Export Citation:
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Assignee:
ALIBABA GROUP HOLDING LIMITED (Fourth Floor, One Capital Place P.O. Box 84, George Town Grand Cayman, Cayman, KY)
International Classes:
G06Q30/02
Foreign References:
CN108537567A2018-09-14
CN107679920A2018-02-09
CN106022800A2016-10-12
CN105447730A2016-03-30
CN105574213A2016-05-11
Attorney, Agent or Firm:
BEIJING BESTIPR INTELLECTUAL PROPERTY LAW CORPORATION (Room 409, Tower B Ka Wah Building, No.9 Shangdi 3rd Street,Haidian District, Beijing 5, 100085, CN)
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