Title:
METHOD AND DEVICE FOR ESTIMATING USER INFLUENCE ON SOCIAL PLATFORM, AND COMPUTER STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2017/118426
Kind Code:
A1
Abstract:
Disclosed are a method and device for estimating user influence on a social platform, and a computer storage medium. The method comprises: acquiring user behaviour data on a social platform (S101); according to the user behaviour data, determining an influence transfer relationship between every two users (S102); based on the influence transfer relationship, estimating influence rankings of the users on the social platform (S103); and according to the influence rankings, determining the influence of each user (S104). User behaviour data mainly represents interaction information about users in a social activity, and the method is mainly used for determining an influence transfer relationship between the users according to the user behaviour data and estimating the influence of the users based on the influence transfer relationship. Therefore, compared with an existing method for measuring the social influence of a user only based on a friend coverage degree, the accuracy and credibility of estimating the social influence of a user are greatly improved. Hence, the accuracy of delivering information on a social platform is also improved.
Inventors:
TAN BEN (CN)
LIU DAPENG (CN)
CAO XIAOQING (CN)
ZHANG XIAOPENG (CN)
XIAO LEI (CN)
LIU DAPENG (CN)
CAO XIAOQING (CN)
ZHANG XIAOPENG (CN)
XIAO LEI (CN)
Application Number:
PCT/CN2017/070503
Publication Date:
July 13, 2017
Filing Date:
January 06, 2017
Export Citation:
Assignee:
TENCENT TECH SHENZHEN CO LTD (CN)
International Classes:
G06Q50/00
Foreign References:
| CN103886105A | 2014-06-25 | |||
| CN105005918A | 2015-10-28 | |||
| CN104035987A | 2014-09-10 | |||
| CN102663101A | 2012-09-12 | |||
| US8977617B1 | 2015-03-10 |
Attorney, Agent or Firm:
CHINA PAT INTELLECTUAL PROPERTY OFFICE (CN)
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