Title:
METHOD AND DEVICE FOR INTERCUTTING VIDEO ADVERTISEMENT
Document Type and Number:
WIPO Patent Application WO/2017/063368
Kind Code:
A1
Abstract:
Disclosed is a method for intercutting a video advertisement, comprising: during playing of a video program, upon receipt of an instruction to intercut a video advertisement, acquiring a source address of the video advertisement and suspending playing of the video program; acquiring, according to the source address of the video advertisement, the video advertisement and performing decoding on the video advertisement; and outputting, according to a stored layer identifier of a first display layer in which the video program is played and displayed, video data of the decoded video advertisement to be played and displayed in a second display layer, wherein the second display layer is arranged above the first display layer. Also provided is a device for intercutting a video advertisement. The invention realizes fast and seamless intercutting of a video advertisement in a video program, thereby improving user experience.
Inventors:
JIANG ZHONGYANG (CN)
ZHOU WENJIE (CN)
ZHOU WENJIE (CN)
Application Number:
PCT/CN2016/084389
Publication Date:
April 20, 2017
Filing Date:
June 01, 2016
Export Citation:
Assignee:
SHENZHEN TCL DIGITAL TECH LTD (CN)
International Classes:
H04N21/2668
Foreign References:
| CN105263034A | 2016-01-20 | |||
| CN101035294A | 2007-09-12 | |||
| CN101594538A | 2009-12-02 | |||
| CN103152536A | 2013-06-12 | |||
| US20040168195A1 | 2004-08-26 |
Attorney, Agent or Firm:
CENFO INTELLECTUAL PROPERTY AGENCY (CN)
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