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Patent Searching and Data


Title:
METHOD FOR ELECTRONIC DELIVERY OF ADVERTISEMENTS
Document Type and Number:
WIPO Patent Application WO/2003/049006
Kind Code:
A2
Abstract:
A method is disclosed for delivery of advertisements distributed on a recordable disk (CDR). The CDR contains the advertisement and space for the end recipient to record data. The end consumer receives a free or discounted CDR from the promoting company on which to record music, video or various other data. (see figure 4, item 238) The promoting company is able to encode audio and/or video advertisements on the promotional CDR. The end consumer can make copies of the promotional CDR with the advertisement encoded. If the end consumer distributes copies of the promotional CDR to other consumders, the advertisement is self-propagating. The disks may be coded and designed for use consistent with the form and source or the advertisement.

Inventors:
DANE VON HAPSBUSRG (US)
Application Number:
PCT/US2002/038789
Publication Date:
June 12, 2003
Filing Date:
December 04, 2002
Export Citation:
Click for automatic bibliography generation   Help
Assignee:
CRAIG WESTBROOK (US)
DANE VON HAPSBUSRG (US)
International Classes:
G06Q30/00; G11B27/034; G11B27/34; (IPC1-7): G06K/
Foreign References:
US5946646A1999-08-31
Attorney, Agent or Firm:
Gregory, Friedlander M. (P.C. 11 South Florida Stree, Mobile AL, US)
Download PDF:
Claims:
CLAIMS:
1. A method of preparing recordable disks playable on electronic medium comprising the steps of: 1) establishing a program to allow for at least two sessions of recording onto a disk means (7) for holding information in a playable format; 2) preparing advertising information (13b) of a first user for display on the disk means (7); 3) recording the advertising information (13b) onto the disk means (7) as at least one first session on a first advertising area (4); 4) preparing second user data (13); 5) distributing the disk means for use by an end user for at least one second session on a first recording area (5).
2. The method of claim 1 wherein the step of recording the advertising information further comprises permanently recording the first session.
3. The method of claim 2 wherein the step of establishing a program further comprises the step requiring that the advertising information be when the first recording area is played..
4. The method of claim 3 wherein the disk means (7) is a recordable compact disk (7).
5. The method of claim 1 wherein the step of recording advertising comprises the step of recording the advertising using a permanent recording method while leaving the balance of the disk open for recording.
6. The method of claim 1 wherein the disk is an WMA or mp3 form a storage medium.
7. The method of claim 1 further comprising selling the second user data (13) and lowering the cost of the second user data when accompanied by the advertising date (13b).
8. A method of distributing advertising between at least one first user and at least one second user comprised of the steps of: 1) establishing a program for combining at least one first user selected advertising data (13b) with at least one second user selected data (13); 2) preparing advertising data selected by the at least one first user; 3) providing a database of information selectable by a second user as second user data; 4) combining the first user data with the second user data in a single presentation format as combined data; and 5) delivering the combined data for recording to the second user.
9. The method of claim 8 wherein the method further comprises the step of distributing codes for access to the data to the second user.
10. The method of claim 8 wherein the step of establishing a program further comprises the steps of: a) setting play times for replaying the first user data.
11. The method of claim 8 wherein the step of establishing a program further comprises the steps of listing a hyperlink for locating second user data as content for the combined data.
12. The method of claim 8 wherein the step of establishing a program further comprises the step of providing the second user data at a different price without the first user data.
13. The method of claim 8 wherein the step of providing first user data further comprises the step of providing a plurality of multiple formats for first user data and wherein the at least one second user may select from one or more of the multiple formats.
14. The method of claim 8 wherein there is at least one second first user and wherein the second user may select between advertising from the at least one first user and at least one second first user.
15. The method of claim 8 wherein the first user data is from the group consisting of music, video and games and wherein the user data has a specific format.
16. The method of claim 15 wherein the format of the advertising is compatible with the format of the first user data.
17. The method of claim 8 wherein the step of programming includes downloading with music an advertisement to offset the cost of the music.
18. A compact disk means for holding information and for use on a writing device means for adding information to the compact disk for replay by a playing means comprising: a) a play area readable by the playing means, said play area defining an advertising area containing an advertisement for later playback using the playing means; and b) a writable area containing an area writable by the user writing device means for later playback using the playing means.
19. The disk means of claim 19 wherein the advertising areas and play areas are interspersed over the disk so that there are multiple recordable areas and multiple advertising areas available so that all of the advertising and all of the music are not necessarily played together with timing breaks programmed so that some may not appear on the display of the music or data so that they are not automatically avoided by playing ahead.
20. The disk means of claim 19 wherein the disk means comprises a writable compact disk.
Description:
Method for Electronic Delivery of Advertisements.

PRIORITY STATEMENT This patent claims priority based on the provisional patents 635,506 filed December 5,2001.

TECHNICAL FIELD The process is a method of distributing advertising on recordable Compact Disks.

BACKGROUND ART CD-R is short for"CD-Recordable". Recordable CDs are WORM (Write Once, Read Multiple) media that work just like standard CDs. The disks may be used with a standard CD player. A related technology is called CD- Rewritable (CD-RW) which are reusable. CD-Rewritable drives are able to write both CD-R and CD-RW disks. All CD recorders can read CDs and CD- ROMs, like a standard CD-ROM drive. CD Players may be made to read CD- R's.

Some CDs are pressed from a mold. CD-R's are usually burned with a laser. They are less tolerant of extreme temperatures and sunlight, and more susceptible to physical damage.

Audio and Data Disks are recordable into a WAV or AIFF sound file as examples. With an audio-only CD-Recorder, which hooks up to a stereo system instead of a computer, you can record directly from CD, cassette, DAT, or the like.

Both audio and data CDs can be duplicated.

CD-Recorders typically hold about 74 minutes of audio, or about 650MB of data.

Some CD-R blanks can hold 80 minutes of audio, or about 700MB of data.

DVD's may be converted into a lower-quality format. There are many devices now that can record both DVD-R and CD-R.

Write-once media is manufactured similarly to conventional playback- only disks. As with regular CDs, they employ a polycarbonate substrate, a reflective layer, and a protective top layer. Sandwiched between the substrate and reflective layer, is a recording layer composed of an organic dye. Pre- grooved spiral tracks are used to guide the recording laser along the spiral track; this greatly simplifies recorder hardware design and ensures disk compatibility.

A basic CD-R is layered, from top to bottom: [optional] label [optional] scratch-resistant and/or printable coating UV-cured lacquer Reflective layer (24K gold to a silver-colored alloy) Organic polymer dye Polycarbonate substrate (clear plastic) The gold layer is between 50 and 100nm thick. The data is closest to the label side of the CD, not the clear plastic side.

A pressed CD has raised and lowered areas, referred to as"lands"and "pits", respectively. A laser in the CD recorder creates marks in the disk's dye layer that have the same reflective properties. The pattern of pits and lands on the disk encodes the information and allows it to be retrieved on an audio or computer CD player.

Disks are, by choice, written from the inside of the disk outward. The spiral track makes 22,188 revolutions around the CD, with roughly 600 track revolutions per millimeter moving outward.

The construction of a CD-RW is different: [optional] label [optional] scratch-resistant and/or printable coating UV-cured lacquer Reflective layer Upper dielectric layer Recording layer (the part that changes form) Lower dielectric layer Polycarbonate substrate (the clear plastic part) There are several disk formats. Examples include: CD-DA disks will have a"Compact Disk Digital Audio"logo.

CD+G disks will have the words"CD Graphics" (and perhaps even CD-EG "Extended Graphics").

CD-I disks will have a"Compact Disk Interactive"logo.

VideoCD disks will have a"Compact Disk Digital Video"logo and/or the words"VideoCD".

PhotoCD disks will most likely say"Kodak PhotoCD"on them.

SVCD disks have a"Super Video CD"logo (the words"Super Video"under the standard CD logo). The disks use one of the standard CD-ROM formats.

DVCD disks say"DVCD" HDCD (High Definition Compatible Digital) have an"HDCD"logo.

SACD (Super Audio Compact Disk) is relatively new. The disks can have two layers, one of which is in Red Book audio format, the other in a DVD-like format offering higher fidelity.

DTS (Digital Theater Surround) CDs are just like normal CDs, but use DTS encoding instead of PCM.

VideoCD is different from CD-Video (a/k/a"Compact Disk Video", or CD-V). CD-V is an analog format, like LaserDisc, and the video can't be viewed with a CD-ROM drive.

A session is a recorded segment that may contain one or more tracks of any type. The CD recorder doesn't have to write the entire session at once. A single track may be written at one time and later another. The session must be "closed"before a standard audio CD, DVD or CD-ROM player will be able to use it. Additional sessions can be added until the disk is closed or there's no space left.

When you put a data CD into your CD-ROM drive, the OS finds the last closed session on the disk and reads the directory from it. If the CD is ISO- 9660 format the directory entries can point at any file on the CD, no matter which session it was written in.

Most of the popular CD creation programs allow you to"link"one or more earlier sessions to the session currently being burned. This allows the files from the previous sessions to appear in the last session without taking up any additional space on the CD (except for the directory entry). You can also "remove"or"replace"files, by putting a newer version into the last session, and not including a link to the older version. In contrast, when you put an audio CD into a typical CD player, it only looks at the first session. For this reason, multi-session writes don't work for most audio CDs.

There are eight subcode channels (P, Q, R, S, T, U, V, W). Each channel can hold a total of about 4MB. The P subcode channel can be controlled with the JVC/Pinnacle recorders. The Q subcode channel includes useful information, which can be read and written on many recorders. The user data area contains three types of subcode-Q data: position information, media catalog number (MCN), and ISRC code. Other forms are found in the lead-in, and are used to enable multi-session and describe the TOC (table of contents).

The position information is used by audio CD players to display the current time, and has track/index information. This can be controlled when doing Disk-At-Once recording.

The ISRC (International Standard Recording Code) is used by the recording industry. It states the country of origin, owner, year of issue, and serial number of tracks, and may be different for each track. It's optional; many CDs don't use this. The media catalog number is similar, but is constant per disk.

The R-W subcode channels are used for text and graphics in certain applications, such as CD+G (CD graphics is supported by SegaCD among others). A new use has been devised by Philips, called ITTS. It enables properly equipped players to display text and graphics on Red Book audio disks. The most recent result of this technology is"CD-Text", which provides a way to embed disk and track data on a standard audio CD.

The other subcode channels are generally inaccessible and unused.

There are two basic ways of writing to a CD-R. Disk-at-once (DAO) writes the entire CD in one pass, possibly writing multiple tracks. The entire burn must complete without interruption, and no further information may be added.

Track-at-once (TAO) allows the writes to be done in multiple passes. There is a minimum track length of 300 blocks (600K for typical data CDs), and a maximum of 99 tracks per disk, as well as a slight additional overhead associated with stopping and restarting the laser. Because the laser is turned off and on for every track, the recorder leaves a couple of blocks between tracks, called run-out and run-in blocks.

There may be subcode flags for each track: Data: Markers, if set, the track contains data ; if not, the track contains audio.

Digital Copy Permitted: used by SCMS, is set to allow copies, clear to prevent them.

Four-Channel Audio,: the Red Book standard allows four-channel audio, though very few disks have ever been made that use it.

Pre-Emphasis is set if the audio was recorded with pre-emphasis.

CD-RW drives use phase-change technology. Instead of creating "bubbles"and deformations in the recording dye layer, the state of material in the recording layer changes from crystalline to amorphous form. The different states have different refractive indices, and so can be optically distinguished.

If there are too many errors, the CD player will interpolate samples to get a reasonable value. Data is returned without the interpolation. A disk that you can add data to is"open". All data is written into the current session. When you have finished writing, you close the session. If you want to make a multisession disk, you open a new session at the same time. If you don't open a new session then, you can't open one later, which means that it's impossible to add more data to the CD-R. The entire disk is considered"closed".

The process of changing a session from"open"to"closed"is called "finalizing","fixating", or"closing"the session. A single-session disk has three basic regions: the lead-in, which has the Table of Contents (or TOC); the program area, with the data and/or audio tracks; and the lead-out. An"open" single-session disk doesn't yet have the lead-in or lead-out written.

If you write data to a disk and leave the session open, the TOC--which tells the CD player or CD-ROM drive where the tracks are--is written into a separate area called the Program Memory Area, or PMA. CD recorders are the only devices that know to look at the PMA, which is why you can't see data in an open session on a standard playback device. CD players won't find any audio tracks, and CD-ROM drives won't see a data track. When the session is finalized, the TOC is written in the lead-in area, enabling other devices to recognize the disk.

If you close the current session and open a new one, the lead-in and lead-out of the current session will be written. A TOC will be written in the current lead-in that points to the eventual TOC of the next session. This process is repeated for every closed session, resulting in a chain of links from one lead- in area to the next. The CD player in your car or stereo system doesn't know about chasing TOC links, so it can only see tracks in the first session.

If you use disk-at-once (DAO) recording, the lead-in is written at the very start of the process, because the contents of the TOC are known ahead of time. With most older recorders there is no way to specify that an additional session should be added, so creating a multi-session disk with DAO recording isn't generally possible. Drives that allow you to leave the disk open are said to do"session-at-once"recording, or SAO.

The prior art provides up to 99 tracks. Because the track number is stored as a two-digit decimal number starting with"01", it's not possible to exceed this on a typical CD.

The TOC (Table Of Contents) identifies the start position and length of the tracks on a disk. The TOC is present on all CDs. If it was not, the disk would be unreadable on a CD player or CD-ROM drive. CD recorders write the TOC as part of"finalizing the disk. A"directory"is a list of files.

DISCLOSURE OF INVENTION The process provides a system for promotion and distribution of information, CD-R technology (including DVD-r, hard drive and related developed and undeveloped technologies for recording data, especially video, game and music data) distribution and advertising. The client distributes the CD-R free for the promotion of their products. The disk contains free space upon which the end consumer can burn (encode) audio, video, or images of their choosing. The client company may have their advertisement (audio, video or images) encoded in the disks and printed on the CD label.

Multimedia Preparation and Layout: Advertising materials are received from client user including audio files in wav format, video files in asf format and image files in jpeg fonnat. The client decides if audio, video or image files (or combinations) are to be encoded. Images are received for the CD Label.

Multimedia layout is presented and approved by client. This is conformed to a predetermined maximum size and the disk is appropriately labeled. Encoding and Burning of Disks: Information (audio, video or image) supplied by the client user is encoded and burned or pressed into blank CD-R disk. Recordable space is left on the disk for an end consumer user to do as they wish. Encoding methodology is based upon end use of disks.

Audio Disks: Track at once methodology with burn left open is used for clients that expect that the end consumer will use the open space for audio to play in car and home CD Players.

Data Disks: Closed multi-session methodology is used for clients that expect the consumer user will use the open space for image files or video storage.

Special Features: Certain features can be added to the disks as they are encoded to add interactivity. A website linkage by way of a hyperlink can be provided to client's web page. The size and shape of the CD can also be chosen from standard size to credit card size which allow for companies to share. The hyper link may be continuously displayed on the user's computer when the CD is loaded or on the label. Information concerning disk usage may be continuously plinked where a constant connection is maintained. The hyperlink may point to a specific data source (source of music, video, data, etc. ) Disks may be pre-formatted for a specific brand of a CDR or DVD-R.

A coded lock using the data portion of the CD which would be unloaded by the remote location as songs are ordered. This allows the advertisement to be loaded with the data or music.

The CD-R's are encoded, labeled and wrapped in protective sleeves. An information card may be attached to sleeves. Manufactured disks undergo quality control and are shipped in bulk to client or individually shipped to consumers provided by the client user. Links may be provided to a host web site for the collection of demographic data. Promotional giveaways (e. g. CD-R Burners) may be used to facilitate the collection of this data. This data can also be used to gauge the geographical spread of cloned disks given to others from the end consumer. The disks may have links to send information to data collection sources when recorded, particularly from the hyperlinked sites described in more detail below.

The use of the process allows client companies to have a method to propagate their advertisements. The end consumer user utilizes the free space on the disk. They share the music, data or video on the disks with friends and family. They do this by giving the disk away or making copies of the disk to give away. When the disk is given away, it also carries with it the original advertisements from the client companies.

The sale of an advertisement may include music so the primary disk may be eliminated. The website may collect additional demographics.

Examples would include where a beverage company includes a disk as a promotional give away in all 6,12, and 18 pack drink containers.

Advertisement includes audio and/or website links. They also may be sent out in corporate newsletters, magazines, catalogs and to customers purchasing products from website. The user will use the disk to record music.

A theme park can give away disks as a memento for visiting the park.

The disk can contain audio and video ads for upcoming events and promote the theme park and related events. The disk could contain space for recording photos taken during the family holiday.

Movie producers and theaters can give away disks with video ads for upcoming attractions and website links. Space on the disk could be used for storing other movie trailers downloaded from the web. Games could also be distributed.

Cell Phone companies can distribute disks with cell phone manuals and ads for accessories. The space on the disk could be used for storing phone numbers and other data.

The product is especially targeted to the 18 to 24 year old male demographics. The disks could be handed out to high school students by recruiters from the Army, Air Force, Navy, Marines, Coast Guard and reserves.

The recruitment ad would include space for other audio, a video game for example.

Record companies and other music distributors can include disks with ads for certain artists or other promotions. The disks can link up to music websites for purchasing music or other items. The disk has space for burning downloaded music onto as long as it contains the advertising information. Also, the advertisement may be downloaded or re-written based on programming restrictions associated with the burn.

Retailers can include disks in their usual magazine ads. The disks can contain video or audio ads and links to retailer websites.

It is therefore a purpose of the invention to provide a compact disk with advertising while providing a location for end user recording.

It is a further purpose to use links stored on a compact disk within advertising to direct users to particular sources of information (music, pictures, data, etc.) These and other objects and advantages of the invention will become better understood hereinafter from a consideration of the specification with reference to the accompanying drawings forming part thereof, and in which like numeral correspond to parts throughout the several views of the invention.

BRIEF DESCRIPTION OF THE DRAWINGS For a further understanding of the nature and objects of the present invention, reference should be made to the following detailed description taken in conjunction with the accompanying drawings in which like parts are given like reference numerals and wherein: Figure 1 shows a disk utilizing the preferred embodiment of the invention.

Figure 2 shows an alternate embodiment.

Figure 3 shows a view of the interaction between the disk and a hyperlink.

Figure 4 shows a view of a flow chart setting out the process described herein.

Figure 5 shows a view of the equipment interaction during the process shown in Figure 4.

BEST MOVES FOR CARRYING OUT THE INVENTION As can best be seen by reference to Figure 1, the storage media, here disk 7 contains a label area 1, which is typically not writeable. In the center of the label area 1, is an opening 2. There is a start info area 3, an advertising area 4, a recording area 5, and a finalization area 6. The relative sizes of these areas is according to the storage needs of the user.

In practicing the invention it is desirable to determine the size and number of the advertising areas and recording areas. This determination is only approximately necessary since the end user need only be informed, in some embodiments, of the size of the recording area 5. The advertising area is of variable size and location limited only by the size of the compact disk and the size of recording area desired and the method of populating the disk.

While current programming does not allow the advertisement area 4 to be stamped in place, it is expected that the future advances and technology will allow this. In the embodiment shown in Figure 1, the advertising area is written in a permanent or non recordable format and the disk is left"open"as described above for writing. With changes in programming it would be desirable to have the advertising area stamped into the disk in this mode.

The utility of this selection being primarily a second user's selection being provided as a requirement to access of a first user's selection and wherein the second user's selection is advertising, in area 5, and the media is a distributable media such as a compact disk 7 or re-recordable tape or the like, either preferably having a permanent section (the advertisement) and a user usable or re-usable section, the music, game or video selection of the user, placed on recording area 5.

Figure 2 shows how the recordable area shown as 5 in Figure 1 has been broken up into a first recording area 5a and a second recording area 5b on either side of at least one first advertising area 4a and, as shown here, at least one second advertising area 4b. What this embodiment teaches is that within the limits of existing technology a writer can potentially be set up so that the advertising could occur at any point during the recording and playback.

The utility function, in this second embodiment, being primarily having a first data source from a first user's selection and a second data source from a second user's selection, preferably with some requirement of sequential access of data to promote the viewing of one selection when the other selection has been used and wherein one selection is entertainment and the second advertising.

In one embodiment, represented in Figure 3, the disk 7 would be distributed in a format or with coding or with formatting where the user would have to go to the source provided by the second user, and preferably shown on the label area 1, to download material. In this way, a company (second user) supplying the disks would also provide directly or through license with a second company a central database 13 (music for example) from which to download material. During the download process, the CD may identify itself through the download software or through a code provided through a graphic user interface (GUI 26 in figure 6, here a keyboard) as being a advertising CD and during the download process, at any location the advertising area 4, could be written to the CD interspersed with data, here music. Preferably these would be in the same format and in the preferred embodiment, MP3 format for music.

Referring to Figure 4, the Disk Player 10 reads information and displays the information as a hyperlink 11 on the screen 12 of the user. By accessing the hyperlink 11, the user is directed to a centralized database 13 which will in turn send requested information or referenced information (such as photographs or specific music) to the user where they are written to the cd using the disk player 10. This database may allow for different media to be selected and for a reduced cost based on the inclusion of an advertisement or a lower cost with multiple advertisements. In this embodiment, the advertisement may be prepared with the music (a combined mp3) which could then compiled be sent to the user as a single document ensuring the play of the advertisement in the final copy except with the most sophisticated users. By making the advertisement entertaining, this sophisticated editing would be discourage. The disk size would be determined into beginning to ensure the single file (music) would be writable.

In a game, the advertisement could be included in the body of the game at one price and excluded in a full price game.

At the end of the recording area 5, there is typically a finalization area 6, as shown in Figure 5, which would typically be near the rim of the CD.

Just as Figure 2 shows the recording area split into a first recording area 5a and a second recording area 5b, Figure 3 shows where the advertising area has been split into a first advertising area 4a and a second advertising area 4b with at least one recording area 5 between the two (recording areas could be on either side of advertisements and vice-versa).

In this way, it can be seen that the number of advertisements interspersed between recordings may be varied in accordance with the disclosure herein.

In the case of a pre-pressed CD, the first step is to prepare advertising in a computer writeable format.

The second step is to permanently apply the advertisement onto a compact disk.

In some cases the step of placing the advertisement might be replaced with providing an automatic music link so that the CD can link exclusively or selectively to one or more sites in order to download music or other data.

The process may be described as a method of preparing writeable disks playable on electronic medium comprising the steps of (1) determining a first set of data or other information to be used from a group of information comprised of advertisements and hyperlinks to advertisements, coupons (electronic or printable) or to sale media by a first user and determining a second set of data to be used by a second user; (2) providing a writeable disk 7 or other suitable media for holding the information chosen above; (3) recording the data to the disk; (4) distributing the disks to at least one second user, and (5) allowing the second user to identify a second data group that the user wants to have according to the disk; and (6) recording that information to the disk and (7) closing the disk for subsequent use by the user.

One limitation is to record the second data in a format usable only in conjunction with the first data. Other limitations are to put both in the same format (whether audio, video, pictorial, mp3, WMA, etc. ), to make the first data advertising and to make the advertising in the form of entertainment.

The invention can also be described as producing a disk having a readable surface wherein at least a portion of the readable surface is preprinted with information provided by first user and where in the balance of the surface is available for writing by a second user.

The invention may further be restricted by having the preprinting form including an advertisement.

Programing may be provided on the disks which requires that at a specified time or times that the pre-written portion be played so that a single advertisement or multiple advertisements may be selected and played according to the instructions given to the processor which is processing the information which is on the CD.

The writing means is preferably a compact disk burner.

It may also be restricted to CD one time write as opposed to CD re- writeable disks although the preferred embodiment should be provided so that either CD re-write or CD writeable disks are alternatively allowed with a re- writable cd, the advertisement portion would preferably be a one write format.

Having a set play time or repeat times for the advertising is one method of allowing the advertising provided with the CD to be presented as the cd is played. In addition, software may be provided which would advise any program copying the CD to copy the advertisement as part of the copying process where a single file (e. g. MP3) is not created.

Also, programming which will provide, on any display mechanism capable of receiving the display, a link to certain websites is preferable. This would point the user to a particular website as the website where downloads may be obtained or in order to assist the user in selecting the website in preference to other potential data sources for the information on the CD.

This provides that the marketing group may work with a secondary media marketing group.

There could be a hyperlink display pointing the user to a particular hyperlink during all play back and/or recording sessions.

In addition it would be possible that the advertisement would come from the Internet and the unit (disk and computer and cd writer and software and instructions and wan computer and data and marketing instructions) would search the Internet for new advertisements from one or more wan (internet or wide area network) computers whenever the data was written or re-written and this could particularly used for a re-writeable CD or other media.

One step into the process is determining the amount of space available for advertising and the amount of space available for writing to a particular compact disk.

Another version of the invention would be to send information to an internet site from which downloads or advertising are being obtained.

A MP3 type player or disk may be alternatively utilized. In this way, the MP3 player or CD would play music but only from designated or licensed sources and each of these sources would provide advertising in conjunction with the music downloaded to the player. The player would essentially function the same as the CD and the preferred embodiment.

The method (reference is made to number shown in Figure 4 for instructional purposes) of preparing recordable disks playable on electronic medium may be defined to be comprised of the steps from the group of steps comprised of : 1) establishing a program to allow for multiple sessions of downloading onto a disk; or 1) establishing a program for combining at least one first user selected 36 data (advertising 37) with second user 33 selected data 3 8 (music or video or games); with or without combining the first data with the second data in a single presentation format 39 (as with a single file or document format) ; 2) preparing advertising data 36 selected by a first user for display on the disk; 3) recording the advertising information onto the disk 34; 4) distributing the disk for re use by an end user 33; 5) and wherein the step of recording the advertising information further comprises providing a writing means for recording information on a disk; producing a disk having a readable surface wherein at least a portion of the readable surface is preprinted with information of the first user and the balance of the surface is available for the second user's writing means or 6) writing to a re-writable media previously distributed.

In some versions, the disk is readily copied 35 to allow further distribution of the disks if compatible with applicable laws.

The method may further comprise the step of providing programing from the disk or media which requires that at a specified time or times that the advertising information be re-played.

The step of recording advertising may comprise the step of recording the advertising using a permanent recording method while leaving the balance of the disk open for recording. Alternatively, the advertisement may be replaceable so that new advertisements may be added or old advertisements may be replaced as discussed above.

In the preferred embodiment, the step of recording comprises using a writing means for writing on the CD such as a CD burner. However, with a MP3 type player, the recorder is a MP3 player and recorder.

In the preferred embodiment, the (advertising) portion is pre-written before delivery to the end user and is not erasable. In one embodiment, the pre- written portion is pressed in and the balance is writable using laser technology or other methods using different technologies within the scope of magnetic or electromagnetic information storage and the equivalents.

The method may be enhanced by adding hyperlinks for display during the playback of the disk.

Programming may be included in the play back means setting play times for replaying the advertising. In this way the advertising may be reset as necessary or replayed selectively or have different advertising played at different times.

Similarly, the software may act to instruct copying software to copy the advertisement in copying the disk. The programming may also include listing a hyperlink for content for recording onto the disk. To accomplish this, an individualized code or a code group (usable by multiple people of a set number or in a set group) may be used. This allows for a first advertiser to give disks (or otherwise distribute the information) with a code and a second advertiser to distribute disks with a second code. This allows a single site to send selective advertising. A deadline (timed or by number) may be provided to ensure there would be incentive to get the end user to download the data and advertising to be distributed.

This would direct the user to a specific site for obtaining music, data, etc. This source oriented approach would allow for internet novices to use the product and would allow the content to include the advertising needed for the disk. The content may include source oriented content. By way of example, the user may leave photographs for processing which may then, with or without a code word, be downloaded to the disk with the advertising. The embodiment shown in Figure 4 allows the advertising to be replaceable.

In some cases the programming may restrict the download of data to the inclusion of advertising content from a centralized database. This also allows the advertiser to change the data distributed as advertising at different times.

In some cases, linking to a hyperlink may allow for the software to act by sending user information to a centralized database. One example would be for the user to drop off film at a processor. The user is then given a cd to take home. When the cd hyperlink is logged in, it searches a centralized database and downloads the pictures from the film which was left off.

To enhance the use of the system, the user may be restricted in the data type or source of information for the disk. They may be restricted to a certain site or music or data only or photos only, etc.

Downloading an advertisement can be used in the method described herein to offset the cost of the music. In this embodiment, music, games or data without the advertisement embedded could be at one price or at one level of quality and the music, etc. with the advertisement would be at another (lower) price.

The compact disk for use on a writing device means for adding information to the compact disk for replay by a playing means may be defined as comprising: a) a play area readable by the playing means, said play area defining an advertising area containing an advertisement; and b) a writable area containing an area writable by the user writing device means for later playback using the playing means.

The advertising areas and play areas may be interspersed over the disk so that there are multiple recordable areas and multiple advertising areas available so that all of the advertising and all of the music are not necessarily played together with timing breaks programmed so that some may not appear on the display of the music or data so that they are not automatically avoided by playing ahead.

Figure 5 shows a layout of one embodiment. While separate memories, drives or storage means are shown, it is clear that this could, for practical purposes, come from a single storage means In this embodiment there is a disk player 10 which here is a computer with a gUI 24 (such as a keyboard) at least one speaker 14 and a computer storage 23. There is a cd recorder/player 18 to play and record on CDs 7.

The computer communicates with the internet 19 which also receives information from at least one advertiser computer 21 which selects advertising from an advertising database 20 containing advertising in different formats and different styles (rock, classical, etc of music for example). This advertising database provides advertising through computer 21 to main computer 25 which has storage in the form of music information 13, second user information 13 a and advertiser information 13b. This information may be held temporarily while the format compiling CPU 15 combines the information in a database and stores it during or before transfer to a database 22. While mp3 format is discussed preferentially herein, the format for the media is discretionary for music or in other embodiments for other types of data or even games and other programming.

This information may be compiled and sent simultaneously without storage, although it is expected that the information would be stored so that the selections could be monitored for decision making later in the offer of pre- made media. The user could edit the content at the compiling CPU 15 from a remote source to ensure that is was distributable to multiple sources or to allow the size to be reduced so it could be written to media.

In this way, the user may select information using the GUI 24 which information includes a selection of music 16, games, or other data and advertising 17 or other second user determined independent media which is compiled together according to the method and determination of the advertiser user and sent in a single recordable packet of appropriate size and format so that the selected information of the first user and second user are ultimately combined and sent over the internet 19 to the user and ultimately recorded on disk player 10.

Since the disk player 10 has memory 23, it need not use the disk 7 for display of the information, although in the preferred embodiment the disk 7 is a give away item that plays a role in the distribution of the product.

Because many varying and different embodiments may be made within the scope of the inventive concept herein taught and because many modifications may be made in the embodiment (s) herein detailed in accordance with the descriptive requirements of the law, it is to be understood that the details herein are to be interpreted as illustrative and not in a limiting sense.