METHOD OF GENERATING SOCIAL MARKETING GROUP INFORMATION OF EACH AFFILIATE STORE IN WHICH CREDIT CARD PAYMENT INFORMATION IS ASSOCIATED WITH SOCIAL NETWORK INFORMATION AND AFTER-MARKETING METHOD INTENDED FOR SOCIAL MARKETING GROUP

Title:

Document Type and Number:

WIPO Patent Application WO/2012/086923

Kind Code:

A1

Abstract:

Disclosed are a method of generating social marketing group information of each affiliate store in which credit card payment information is associated with social network information and an after-marketing method intended for a social marketing group. A personal connection-based consumption group is formed by combining credit card members who are a consumption group with social network subscribers who are a personal connection group, and marketing intended for the person connection-based consumption group is conducted. A plurality of social marketing groups are formed for each affiliate store using credit card payment information and social network information. When a member of the social marketing group purchases a product or service in the affiliate store, the affiliate store provides purchasers belonging to the social marketing group with a benefit as the price for advertising expenses. Thus, it is possible to overcome the constraints in item of a product or service, the number of purchases, or time, which are problems of conventional social commerce, network marketing, and group purchase. Since credit card members having a personal interchange relation through a social network service form a marketing group for each affiliate, a consumption group is formed which is strong in purchasing power and high in information transfer power and reliability. Thus, customers can receive more benefits or services. In addition, a seller (advertiser) can conduct efficient advertising at low cost and secure a purchaser group having high loyalty.

Inventors:

YEOM SUK HWAN (KR)

Application Number:

PCT/KR2011/008495

Publication Date:

June 28, 2012

Filing Date:

November 09, 2011

Export Citation:

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Assignee:

YEOM SUK HWAN (KR)

International Classes:

G06Q30/00; G06Q20/00; H04W4/21

Foreign References:

KR20100028851A	2010-03-15
KR20090112535A	2009-10-28
KR20020094340A	2002-12-18
JP2010165244A	2010-07-29
US20080255989A1	2008-10-16

Other References: