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Patent Searching and Data


Title:
METHOD FOR INSERTING ADVERTISEMENT IN ELECTRONIC BOOK AND ADVERTISEMENT INSERTION SYSTEM
Document Type and Number:
WIPO Patent Application WO/2017/024503
Kind Code:
A1
Abstract:
A method for inserting an advertisement in an electronic book and an advertisement insertion system. The method comprises: recording a keyword pre-set by a user and an advertisement matching the keyword (S101); detecting whether the keyword pre-set by the user exists in a current reading page of the user (S102); and when the keyword pre-set by the user exists in the current reading page, inserting the advertisement matching the keyword (S103). By setting a keyword in a book and inserting an advertisement according to the keyword, on the basis that an advertisement insertion workload is reduced or maintained, the method and system can effectively improve an advertisement effect, and improve the interestingness of user reading to a certain extent.

Inventors:
ZHAO ZHENGRONG (CN)
Application Number:
PCT/CN2015/086575
Publication Date:
February 16, 2017
Filing Date:
August 11, 2015
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Assignee:
ZHAO ZHENGRONG (CN)
International Classes:
G06F17/30
Foreign References:
CN103946882A2014-07-23
CN102076115A2011-05-25
CN103177383A2013-06-26
US20120011001A12012-01-12
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