METHOD FOR OPTIMIZING A MARKETING CAMPAIGN - EXMPLAR OPTIMIZATION ONLINE

Title:

METHOD FOR OPTIMIZING A MARKETING CAMPAIGN

Document Type and Number:

WIPO Patent Application WO2006028739

Kind Code:

A3

Abstract:

A method for optimizing a marketing campaign is provided. Initially, an analysis of a client's transaction data is performed. Campaign objectives are selected based upon the findings of this analysis. Rules are selected for each campaign based upon the rules' ability to achieve the selected objectives. Based on the rules, personalized communications are delivered to achieve the client's objectives.

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Inventors:

WARDELL KEITH (US)

Application Number:

PCT/US2005/030475

Publication Date:

December 07, 2006

Filing Date:

August 26, 2005

Export Citation:

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Assignee:

EXMPLAR OPTIMIZATION ONLINE (US)
WARDELL KEITH (US)

International Classes:

G06Q99/00; H04K1/00; H04L9/00

Foreign References:

US5956693A	1999-09-21
US20040015386A1	2004-01-22

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